Customer Retention
June 27, 2017 at 9:45 am
June 27, 2017 at 9:41 am
June 21, 2017 at 11:32 am
June 21, 2017 at 11:12 am
June 21, 2017 at 10:44 am
June 16, 2017 at 3:41 pm
June 16, 2017 at 9:29 am
When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazon’s dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon’s customers have come to…
June 9, 2017 at 2:59 pm
When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazon’s dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon’s customers have come to […]
June 8, 2017 at 11:14 am
In a session yesterday at the CRM Conference (CRMC) in Chicago, Eric Messerschmidt, senior vice president, strategic marketing, CRM and loyalty at Ulta, discussed the beauty retailer's approach to customer retention. Ulta has a very active loyalty program, Ultamate Rewards, with more than 24 million members. Those customers have helped Ulta become a leader in…
May 31, 2017 at 10:06 am
Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not formally opt out, a significant number of…
