Customer Retention

E-commerce startups need funding. To get it, they need to impress VCs with robust user acquisition numbers. Understandably, many founders obsess about how many users they can bring in. Too much focus on acquisition, however, can actually hurt the company in the long run. While it's necessary to prioritize acquisition in the early days, e-commerce…

Creating an authentic, real and honest connection with your customers is critical to acquiring their loyalty. This was a key takeaway from a session yesterday at IRCE 2018 in Chicago about building loyalty through high-touch customer service. Ryan Lane, founder and CEO of Dream Beard, a men’s product and lifestyle brand, detailed the company's efforts…

A key trend to emerge from Total Retail's second annual Top 100 Omnichannel Retailers report was that retailers are allowing their customers to access, earn and redeem their loyalty points across the different channels in which the retailers operate (e.g., online, store, mobile, app, etc.). Of the 100 retailers analyzed for the report, nearly three-quarters…

A key trend to emerge from Total Retail’s second annual Top 100 Omnichannel Retailers report was that retailers are allowing their customers to access, earn and redeem their loyalty points across the different channels in which the retailers operate (e.g., online, store, mobile, app, etc.). Of the 100 retailers analyzed for the report, nearly three-quarters […]

As consumers increasingly prefer to shop online, retailers can no longer compete on price and product specifications alone. After all, if shoppers just want low prices and wide product selections, they can head to Amazon.com. Where you can compete is with a customer experience that sets your business apart from competing retailers. As the Harvard…

Consumers today have seemingly endless retail options. Beyond price, product and delivery options, shoppers can choose how they communicate with their favorite brands, whether that’s through a voice assistant, chatbot, Facebook Messenger, etc. A recent study by Narvar revealed that shoppers are indeed choosing a combination of these channels and expect that brands use them…

Online wholesale shopping site Boxed announced yesterday that it's launching a paid membership program that will offer customers rewards and discounts. The membership program, Boxed Up, will not replace the standard free membership. However, it does offer perks, including free “priority shipping” for orders over $20, as well as 2 percent cash rewards based on…

There’s a good chance you're reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have…

Ace Hardware and Dollar Tree deliver the best customer experience in the retail industry, according to the 2018 Temkin Experience Ratings, an annual customer experience benchmark of companies based on a survey of 10,000 U.S. consumers. Of the 49 retailers included in this year's ratings, Ace Hardware and Dollar Tree tied for the top spot. Each earned a…