Customer Retention

From Ray Kroc’s first McDonald’s in 1955 to Pop-Tarts to microwaves, consumers have long placed a high value on convenience. And why shouldn’t we? Time is the greatest equalizer, no matter your position in the work world or your wealth. It's our most precious commodity. We all have the same amount of it, as well as the choice on how we spend this currency.

As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers…

As a mom of two young kids, I can’t imagine a world before grocery delivery, theme park fast passes, or my Tide to Go pen. We live in an age defined by instant communication, with everything at our fingertips or just a click away. Customers can make purchases and get loyalty rewards almost anytime, anywhere.…

In episode 158 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Shawn Sweeney, vice president of digital experience at Starbucks, during the Customer Relationship Management Conference (CRMC) in Chicago earlier this summer. Sweeney discusses how the coffee brand is using its popular mobile application to bridge customers’ online and offline experiences, creating stronger relationships…

It’s no surprise that by creating a superior experience for consumers, brands can help foster loyalty. The better the quality of interactions consumers have with a retailer, the more likely they will continue shopping with that retailer. Think back to a great, or perhaps not so great, experience you’ve had with a retailer. That experience,…

It was only a few years ago that Sugarfina was an unknown candy store. From its sweet beginnings — pun intended (the co-founders came up with the idea while watching "Willy Wonka" on a date) — to today’s luxury candy shop, a lot has changed. Now, there aren't many places you can go without seeing the ubiquitous Rosé All Day candies in the recognizable light blue boxes from Sugarfina.

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…

This report from customer engagement and analytics software provider Calabrio includes responses from more than 3,000 consumers in the U.S. and U.K. about the customer experience journey, and what motivates them. The findings are clear: human nature is how customers think, feel and act — and it drives their digital behavior. To gain their loyalty, customers should feel heard and have an emotional attachment to the brand, and that can only be created through the human connection.

In episode 153 of Total Retail Talks, Adam Lynch, co-founder and chief operating officer of Marine Layer, discusses the San Francisco-based apparel brand's growth from an online startup into an omnichannel retailer. Lynch details how Marine Layer is trying to differentiate itself in the crowded apparel space through unique and quality product, engaging in-store shopping…