Customer Retention

In today’s retail reality, moments are critical, and customers’ experiences are won or lost as soon as they occur.

Brands guilty of this disconnect are missing out on opportunities to hyperpersonalize and generate revenue, alienating customers.

In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…

The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…

Retailers, it’s time to give yourselves a pat on the back because the holiday season is over and you’ve successfully optimized your mobile strategy. Your brand increased sales, executed a strong holiday campaign, and won the shopping carts of consumers everywhere. But now that you have these new customers, how do you retain them after…

Just as the holiday season often brings a busier period of shopping, traveling and social events for the average person, so too does it come with supersized demands placed on retailers. The season, when consumers shop outside of their comfort zone, more broadly and more intentionally than at perhaps any other point on the calendar,…

Merchants need to start looking ahead and think about new approaches to turn holiday shoppers into year-round customers.

Here are three ways for your physical retail environment to exceed your customers’ elevated holiday expectations.

Understanding consumers’ habits and preferences is key to reaching them effectively with the right products and offers.