Customer Retention

In a retail landscape that changes exponentially, frequently, it’s easy to assume companies are at the mercy of an increasingly tech-driven era. In reality, it’s consumers themselves who are driving this supersonic change. Fueled by six major things that shift consumer behavior, these macro trends across society, technology, industry, environment, politics and creativity will keep…

The good news is that 2018 showed progress for retailers in several significant ways. DynamicAction’s Retail Index: 2018 Year in Review & 2019 Outlook demonstrates North American retailers exercised more restraint on promotions and improved their inventory value and consumer-driven curation in 2018. It’s a big step in the right direction, but it's just one of many…

Over the last few years, the retail industry has experienced an unprecedented transformation. Nordstrom is successfully opening inventory-free locations, Nordstrom Local, where customers can pick up online orders, make returns, have clothing altered, and view custom collections curated by Nordstrom stylists. Meanwhile, Amazon.com is opening stores and experimenting with the elimination of checkout lines. This…

Retail has always been a tough game, and increasing demands on brick-and-mortar to differentiate from e-commerce has only made it harder. With more options than ever before, consumers have their pick of the litter, online and offline. Bad experience at one store? Plenty more to try instead. But what drives away customers? Qualtrics recently conducted…

With more customers desiring a shopping experience that's equally convenient and flexible, we’ve seen a massive shift from an ownership to subscription model in the retail space. Modern shoppers are taking on recurring costs and companies are adapting their business models in response to this trend. We’re now even seeing shoppers gift friends and relatives…

For retailers, trust can be hard to come by. Faced with an increasingly competitive landscape, rising demand for engaging brand experiences, and heightened expectations around consumer privacy, you have to work harder than ever to win customers’ trust, let alone longer term loyalty. In fact, in the age of endless choice, you might even be…

Measuring business success has always come down to revenue. Although customer relationship management (CRM) data hasn’t always been a large part of the conversation around what drives those numbers, the fact is it can have one of the most profound and positive impacts on business success. I’m able to confidently say this because CRMs hold…

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…

At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but easily built by fostering a relationship with the customer based on personalized communication. Obtaining a…

In our increasingly on-the-go, mobile world, consumers want convenience and they’ll give their loyalty to brands that provide it. However, big brands like Amazon.com have had the edge when it comes to providing an exceptional customer experience. Until now. The future of retail doesn’t have to be wrapped up in the same old box from…