Customer Retention
March 18, 2019 at 12:03 pm
Measuring business success has always come down to revenue. Although customer relationship management (CRM) data hasn’t always been a large part of the conversation around what drives those numbers, the fact is it can have one of the most profound and positive impacts on business success. I’m able to confidently say this because CRMs hold…
March 6, 2019 at 1:04 pm
Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…
March 6, 2019 at 11:37 am
At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but easily built by fostering a relationship with the customer based on personalized communication. Obtaining a…
March 5, 2019 at 12:08 pm
In our increasingly on-the-go, mobile world, consumers want convenience and they’ll give their loyalty to brands that provide it. However, big brands like Amazon.com have had the edge when it comes to providing an exceptional customer experience. Until now. The future of retail doesn’t have to be wrapped up in the same old box from…
February 7, 2019 at 12:06 pm
In today’s retail reality, moments are critical, and customers’ experiences are won or lost as soon as they occur.
January 21, 2019 at 4:57 pm
Brands guilty of this disconnect are missing out on opportunities to hyperpersonalize and generate revenue, alienating customers.
January 14, 2019 at 8:08 am
In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…
January 9, 2019 at 1:11 pm
Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…
January 7, 2019 at 11:05 am
The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…
January 3, 2019 at 12:40 pm
Retailers, it’s time to give yourselves a pat on the back because the holiday season is over and you’ve successfully optimized your mobile strategy. Your brand increased sales, executed a strong holiday campaign, and won the shopping carts of consumers everywhere. But now that you have these new customers, how do you retain them after…
