Customer Retention
Target has announced that it will roll out its new loyalty program, Target Circle, nationwide on Oct. 6. The expansion of the loyalty program complements Targetโs branded credit card, Redcard, which only a quarter of its customers use. It also replaces Cartwheel, a separate discount program, in an attempt to offer a โmore seamless, intuitive shopping experience.โ Theโฆ
It wasnโt that long ago customer loyalty meant something to brand marketers. If you held someoneโs loyalty, there was little question you controlled their purse strings, and it took a significant amount of strategic effort to sway, say, a Coke drinker to become a Pepsi drinker. In 2019, however, loyalty has become a bygone buzzword.โฆ
In episode 211 of Total Retail Talks, Executive Editor Joe Keenan speaks with Jonathan Clarkson, managing director of loyalty, partnerships and products for Southwest Airlines. Listen in as Clarkson discusses Southwest's Rapid Rewards loyalty program, how the program differentiates from other airlinesโ rewards programs, and the fundamentals of its revenue-based earn-and-burn points system. He shares Southwest Airline'sโฆ
I would find it highly unlikely for anyone in marketing or retail to say they havenโt recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customerโs overall experience with a brand has a significant influence over his/her loyalty, but how do we best go aboutโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a session from last weekโs eTail East conference on customer experience best practices. The session, which was led by David Levin, vice president of customer experience and digital innovation at Bobโs Discount Furniture, offered the audience 10 CX best practicesโฆ
For brands today, the battle for customer loyalty is more difficult than ever before. Rather than sticking to one brand, many customers are selecting products based on a variety of factors like price, overall purchasing experience, and reviews from family and friends. In fact, recent studies show 81 percent of consumers trust their friends and familyโsโฆ
Nearly 70 percent of consumers say their loyalty is more difficult for a retailer to maintain than ever before, according to a recent Clarus Commerce study. And consumers are pinning the blame on retailers โ 88 percent say retailers could do more to earn their long-term loyalty. When it comes to satisfying the needs ofโฆ
In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women'sโฆ
Building customer loyalty isnโt easy, but is crucial in making a brand last. Building life-long customer relationships can set your business apart from its competitors, and retaining those loyal shoppers is something every brand should be focusing on. Here are three key takeaways from the โUnlocking the Secrets to Loyalty and Retentionโ panel at theโฆ
Todayโs company-customer relationship no longer revolves around one-off purchases of goods and services. We live in a subscription-based world where companies give their customers the flexibility of multiple pay options that best fit their needs. This model rewards companies which prioritize delighting their customers with stellar products, services and support. Benefits include predictable revenue streams,โฆ