Customer Retention

People change, and not just trend by trend. Societal norms are known to progress every few years. The pandemic expedited that process when it forced everyone to go digital. Now, after two years of temporarily shifting strategy to meet the current consumer "want and need," brand marketers are desperately trying to determine their next game…

Bringing in new customers to your business is a challenge itself, but retaining them and building a meaningful relationship is a whole other feat. Brands often struggle to find the right communication channel and messaging to grow customer engagement. With so many new small businesses booming following The Great Resignation, building customer loyalty is paramount…

In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all should…

The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Rather, a highly personal story by self-employed writer, Niharikaa Kaur Sodhi, quickly went viral on the professional social networking site. Sodhi shared her courageous journey during…

Whether you sell online, from a physical store, or both, there are probably people communicating with your customers on your brand’s behalf who are not on your payroll. It could be a delivery partner, a warranty or call center, an app that provides automated shipping updates, or a partner that provides online chat services. Each…

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…

With the spring shopping season coming up, most brands are focusing their marketing strategies on customer acquisition and sales revenue for the busy shopping months, when in reality, spring purchases should be the beginning of the customer lifecycle, not the end. In fact, if companies were to emphasize customer retention by just 5 percent, they…

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Improving CX became a top five initiative for 54 percent of marketing organizations during the pandemic, particularly in the retail sector, with CX budgets increasing by 10 percent on average since the early…

Consumers are constantly on the hunt for the best deal and the smoothest customer experience — these needs are only heightened during the holiday season. As consumers hunt, merchants see an influx of first-time buyers during the critical holiday months (not to mention an increase in spending). While the holidays are important, long-term sales growth depends…

One of the biggest disconnects in human nature is between what we should do and what we actually do. Doctors tell us to lose weight and exercise more. Financial planners tell us to save and invest more while spending less. Career counselors tell us to constantly upgrade our skills. But despite this expert advice, the…