Customer Retention

Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…

Since 2000, Unilever-owned, sustainable and cruelty-free skincare brand REN Clean Skincare has created high-performance skincare products with proven results from nature’s most powerful and kind bioactive ingredients. Formulated with sensitive skin in mind, REN Clean Skincare has been a global market leader in skin care for almost 20 years and possesses a strong brand identity and following…

It turns out the American consumer of 2022 isn’t all that complicated, at least according to Raydiant’s State of Consumer Behavior 2022 report. Shoppers today want bang for their buck, they expect a positive all-around experience when they enter your stores, and have just a few other requests that most retailers can easily honor —…

Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely on…

The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging don’t account for a human’s unique experience of the world as it’s evolving. Today’s brands need to understand and address…

The modern consumer experience is rapidly evolving from one that was built upon the transactional process of shopping to one that’s rooted in deep, ongoing and enriching relationships. Previously, all that was required of e-commerce companies was an online shopping experience that allowed consumers to browse and purchase with ease, with some acknowledgment of their…

The supply chain crisis disrupted shopping experiences for the vast majority of consumers last year and caused them to question their relationships with brands. In fact, a 2021 Oracle study found that 92 percent of consumers believe even more disruptions are on the way, and 80 percent said delays could lead them to abandon their…

Purpose-driven marketing has become a bit of a buzzword (like omnichannel … don’t get me started). However, with an overwhelming 94 percent of consumers saying they value purpose-driven companies, it's imperative for marketers to authentically communicate their brand’s story. These values need to be transparent and reflected across the organization to work cross-functionally. Whether it's…

A cohesive brand experience across channels is critical to creating a loyal customer. This is especially true in today’s environment where loyalty is fickle and up for grabs. One way brands can ensure a uniform experience is by integrating a subscription program with other initiatives. Subscriptions are one of the most valuable ways to create…

People change, and not just trend by trend. Societal norms are known to progress every few years. The pandemic expedited that process when it forced everyone to go digital. Now, after two years of temporarily shifting strategy to meet the current consumer "want and need," brand marketers are desperately trying to determine their next game…