Customer Retention

As we look ahead to the rest of the holiday shopping season, customer retention is front of mind. As retail has become an increasingly competitive sector with evolving customer expectations and abundant shopping options, retailers must find innovative ways to keep customers engaged and drive brand loyalty. In-store technology — notably digital signage, touchpoints, kiosks,…

The holiday season is upon us, and many brands across the world have launched their festive marketing campaigns with the intent of capturing consumer attention and driving sales. However, recent research we conducted revealed that 89 percent of consumers feel that holiday campaigns launched before October are too early, with 41 percent admitting they don’t…

Black Friday is a massive opportunity to attract new customers, but the challenge lies in turning them into loyal repeat buyers. Research shows that 64 percent of brands find shoppers acquired during Black Friday have a lower lifetime value than customers acquired at other times of the year. To change this trend, businesses need to…

How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what makes the holiday shopping season crucial to driving profit and…

The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…

Customer experience (CX) is the bedrock of brand loyalty in the retail space, and cultivating an experience customers continually come back to has become a highly competitive practice. Product value and price, though important, are no guarantee customers will choose a brand consistently. Connections, interactions, personalized service and seamless experiences across all touchpoints are essential.…

As the holiday season approaches, retailers face a unique opportunity to strengthen customer relationships and drive long-term loyalty long after December. With Cyber Week spending reaching an astonishing $38 billion in 2023, up 7.8 percent from the previous year, it's clear that consumers are ready to spend, especially on digital channels. However, for brands to…

Costco Wholesale's membership increase took effect on Sunday as its annual membership fees increased to $65 from $60 for its Gold Star plan and to $130 from $120 for its Executive plan. While Wall Street analysts have long pushed for Costco to increase membership fees, the latest increase marks the first time the company has upped…

The internet has made the world feel smaller by connecting people from all over the globe seamlessly. This accessibility has rapidly evolved the retail landscape beyond national borders, opening doors for retailers to increase their customer bases and global footprints. However, these opportunities do not come without roadblocks, with one of the biggest challenges being…

There’s a lot at stake for a variety of retailers this back-to-school season with total spending projected to reach $38.8 billion and shoppers planning to allocate their spend across e-commerce (57 percent), department stores (50 percent), discount stores (47 percent), clothing stores (42 percent), and electronics stores (23 percent), according to the National Retail Federation…