Customer Retention

As the holiday season approaches, retailers face a unique opportunity to strengthen customer relationships and drive long-term loyalty long after December. With Cyber Week spending reaching an astonishing $38 billion in 2023, up 7.8 percent from the previous year, it's clear that consumers are ready to spend, especially on digital channels. However, for brands to…

Costco Wholesale's membership increase took effect on Sunday as its annual membership fees increased to $65 from $60 for its Gold Star plan and to $130 from $120 for its Executive plan. While Wall Street analysts have long pushed for Costco to increase membership fees, the latest increase marks the first time the company has upped…

The internet has made the world feel smaller by connecting people from all over the globe seamlessly. This accessibility has rapidly evolved the retail landscape beyond national borders, opening doors for retailers to increase their customer bases and global footprints. However, these opportunities do not come without roadblocks, with one of the biggest challenges being…

There’s a lot at stake for a variety of retailers this back-to-school season with total spending projected to reach $38.8 billion and shoppers planning to allocate their spend across e-commerce (57 percent), department stores (50 percent), discount stores (47 percent), clothing stores (42 percent), and electronics stores (23 percent), according to the National Retail Federation…

Forward-thinking CPG and retail brands like Jiant, Kudos and Sienna Naturals continue to grow through consistent consumer connection and a steadfast commitment to building authentic communities. These brands show strong year-over-year growth, possess loyal customer bases, and prioritize strategic public collaboration efforts, very often through genuine celebrity and influencer partnerships. To cut through the noise…

Despite cautious optimism about the economy leading to increased spending, rising prices are causing consumers to tighten their belts, resulting in fewer purchases across categories. However, a glimmer of hope exists for businesses: the rising spending power of Gen Z. This generation happily mixes brand names from familiar stores, like Target or Macy’s, with lesser-known…

In this video, Editor-in-Chief Joe Keenan interviews Jennifer Slegers, director of CRM at Carhartt, a heritage American brand known for the highest quality workwear, outdoor apparel, and gear. Slegers discusses Carhartt's brand growth, its work with Bluecore to better understand its customers, and customer retention challenges and how those issues were impacting the business. She…

In the crowded and rapidly changing world of e-commerce, understanding the importance of loyal customers is key to achieving sustainable growth and long-term success. VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. For context, these are the customers who continue to buy from you over and over…

Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In…

Creating a positive customer experience lies at the heart of every brand’s purpose in the journey to nurturing and retaining customers. But how does the post-click experience factor into this important dynamic? In an ever-evolving and crowded marketplace — and with social commerce increasingly dictating how customers are introduced to brands and shop with them…