Customer Data

In the race to build sales and generate leads, companies across industries are using their heaping piles of data to read their customers’ minds. The goal is to get a 360-degree view of who their customers are and what they're looking for in a product — essentially, using existing data to create data-backed buyer personas.…

Individuals expect to understand how, when and where their personal data is used and shared. But when the technical infrastructure safeguarding their data is an afterthought, the results can be damaging; consumers can have concerns over security or data use, or worse, sensitive customer information can be compromised. We know the most effective consumer engagement…

The pandemic drove e-commerce to new heights, increasing pressure on retailers to get ahead of changing consumer behaviors. However, delivering e-commerce systems that provide a competitive advantage is one of the toughest challenges facing retailers today. The role of data — and the ability to offer personalized retail experiences — is increasingly critical, especially a requirement…

While Americans shopped online in record numbers this past holiday season, our personal information was collected, analyzed, shared, sold and resold through an elaborate web of internet technologies including trackers, pixels and cookies that run behind the scenes on the websites we visit. This holiday season we often unknowingly gifted much of our personal data…

In this webinar attendees will hear real-world insights from retail executives on how their businesses are approaching 2023.

The beginning of the year is a time of great momentum and in the ever-evolving retail industry, you must always be prepared for what’s coming down the pipeline. In the past few years, I’ve seen a significant shift in retailers using technology to create more meaningful and personalized engagement strategies to inspire consumers to take…

Most retailers are now highly focused on building their own retail media networks (RMNs), offering onsite and offsite inventory. And why not? Retail media networks, when done well, offer a stream of high-profit cash that can be up to 1.5 percent of a retailer’s gross revenues, at margins north of 50 percent. The cookie-less future…

In the wake of the pandemic, retailers need to create better online experiences or risk losing customers to competitors that can. However, these enhanced user experiences cannot come at the expense of lesser security. Those are some of the findings from a new study of more than 3,400 consumers worldwide about their login and account…

Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for…

The modern consumer expects a seamless experience with a retailer in-store, online and mixed between the two should they choose to reserve online and pick up in-store or vice versa. In the crowded marketplace we see today, consumers are willing to base their shopping decisions on which retailers can provide that experience. Today, 61 percent…