Customer Data

If it seems like retail media is at the top of every retailer’s tech wish list recently, it’s because it is … or at least it should be. As advertising trends shift from in-store to digital, and customers rely more on their smartphones to inform their purchasing decisions, retailers need to focus on tools and…

Personalized customer experience (CX) has become one of the key differentiators for retailers, and today’s digital-savvy customers expect retailers to provide a seamless CX both offline and online. In fact, 82 percent of customers are even willing to share their personal information for personalized experiences. However, customers have also become conscious of how their data…

Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.

In this webinar, we’ll show the difference between the various types of traffic data.

Change and disruption is rife in retail. Gaining and sustaining a competitive advantage means delivering timely and relevant customer experiences at every touchpoint. In fact, 70 percent of consumers spend more with companies that offer fluid, personalized and seamless customer experiences. Yet despite most retailers being data rich, data strategy mistakes are making them insight…

Modern retail brands need flexibility, scalability, and the ability to tailor solutions to their needs. There’s a lot of pressure to exceed customer expectations, expand into new channels and new markets, and grow business, and after several years of COVID-influenced upheaval and facing the headwinds of an uncertain global economy, those pressures are amplified. Out-of-the-box…

Retailers have some of the richest first-party data sets, with deep attributes and an acute understanding of consumers. Brands increasingly want to tap into these consumer insights, and retailers are moving fast to ensure they can meet the demand. This has led to the rise of the retail media network (RMN), which allows retailers to…

In the wake of the Silicon Valley Bank failure and upheaval to the U.S. banking system, it’s time to reassess opportunities and challenges for the retail sector. Earlier this month, in an article on “premiumization,” The New York Times noted “a divide in the American economy” where the top 40 percent of earners are being…

For an advertiser looking for real-time conversions on its ads, retail media is nothing short of magic. Retail media ads connect impressions directly to purchases. You can see exactly how many people saw your ad and then completed a transaction. No other ad medium comes close. With retail media, brands can reach tens of millions…

In episode 391 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Janiece Okpobiri, director of product growth at Stitch Fix, an online personal styling service for men, women and kids. During the interview, Okpobiri provides an overview of the Stitch Fix business (0:52), her current role (2:00), and how the company utilizes data science to improve…