Customer Data

Marketing
RadioShack Name Auctioned to Standard General for $26.2M
May 14, 2015 at 3:47 pm

Standard General LP, which bought 1,700 RadioShack Corp. store leases in March, said it prevailed this week in an auction for the bankrupt electronics retailer’s brand name. The winning bid was $26.2 million, a spokesman for the hedge fund said Wednesday. That price also covers a trove of customer data.