Customer Data
June 29, 2016 at 10:33 pm
Big data-driven technology will continue to transform business processes in 2016 and beyond. For web-only and e-commerce marketing and management teams, the growing challenge is how to properly leverage all of the available data. The sheer volume of information can be overwhelming and creates a bit of a quandary where the data can improve efficiency…
June 27, 2016 at 10:22 am
With more and more brands selling their products on Amazon.com, there's increasing discussion about the pros and cons of doing so. Selling on Amazon makes sense because that’s where consumers are. However, listing on the marketplace can decrease the number of visitors to a brand's e-commerce site, where they're better able to convert traffic to sales. The…
June 24, 2016 at 12:02 pm
Some eBay users got a surprise when they discovered that PayPal was making charitable contributions — with the users’ money.
June 23, 2016 at 12:17 pm
Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and you’ve wasted your biggest asset. With the overabundance of data at retailers’ fingertips, it’s imperative…
June 15, 2016 at 12:08 pm
Find out what major retailers took the pledge to close the gender wage gap; which e-tailer Bed Bath & Beyond just acquired; how Office Depot and Staples are stepping up their back-to-school fight; and how Facebook is entering the brick-and-mortar space.
June 1, 2016 at 10:38 am
Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once again…
May 26, 2016 at 2:47 pm
Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once again […]
May 26, 2016 at 11:14 am
May 24, 2016 at 10:08 am
Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…
May 19, 2016 at 11:41 am
Getting omnichannel “right” is not as easy as it seems. Despite making significant progress, retailers are still leaving money on the table. Here are the top five mistakes that prevent retailers from improving their long-term ROI.
