Customer Data

If you're tired of how much longer checkout at a store is taking since the rollout of new chip-enabled credit and debit cards, relief may be on the way. Visa said on Tuesday it had upgraded its software to improve the processing of chip-enabled cards and reduce checkout times. The payments company said the upgrade will…

Personalizing the shopping experience for consumers in all channels is a primary initiative for omnichannel retailers. Saks Fifth Avenue is no exception. In episode 29 of Total Retail Talks, Joe Milano, senior vice president, general manager, digital retail and e-commerce for Saks, talks about how the luxury department store chain is working to give consumers…

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

Two powerful forces are shaping today's retail sector. Separately, each can pose huge challenges if not harnessed correctly. However, combined they can create vast opportunities for deeper, modernized customer loyalty. The first phenomenon is data. Retailers have access to tons of detailed data about today's customers — information from websites, email lists, social media, online…

Loyalty programs have come a long way in recent decades. In their early years, they were little more than simple, dubious rewarding schemes. At worst, customers sacrificed their hard-earned dollars for a cheap glass or other trinket they neither needed nor wanted. At best, a company account paid for the trinket and the superfluous gift…

The way time-crunched, always-on consumers shop and the ways in which savvy retailers and marketers appeal to them are transforming. And there’s no better place to plug into the current state of affairs and get a taste of the future than the National Retail Federation’s Big Show. Lat month in New York, exhibitors large and…

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

Talk to retail marketers about their goals for the upcoming year, and the conversation will inevitably turn to better collection and connecting of customer data, ultimately leading to personalization. Fortunately, consumers have grown more willing to share their information with marketers, particularly when they get something in return. In fact, a study from Infosys found that…

For online retailers, there will be some subtle changes to their marketing programs this holiday season — driven by changing consumer behaviors — but by next year, the wave of change is expected to be so dramatic that it could sink companies that don’t react in time. The Otto Group won’t be one of them.…