Customer Data

How to Get the Most Out of the Data You Already Have
June 23, 2016 at 12:17 pm

Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and you’ve wasted your biggest asset. With the overabundance of data at retailers’ fingertips, it’s imperative…

In the News: Bed Bath & Beyond Buys One Kings Lane
June 15, 2016 at 12:08 pm

Find out what major retailers took the pledge to close the gender wage gap; which e-tailer Bed Bath & Beyond just acquired; how Office Depot and Staples are stepping up their back-to-school fight; and how Facebook is entering the brick-and-mortar space.

A Retailer, a Card Issuer and a Senator Walk Into a Bar
June 1, 2016 at 10:38 am

Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once again…

25 Must Haves to Supercharge Your Customer Experience
May 26, 2016 at 2:47 pm

Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once again […]

3 Ways Retailers Can Capitalize on Customers' Birthdays
May 24, 2016 at 10:08 am

Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…

5 Ways Omnichannel Retailers Leave Money On the Table
May 19, 2016 at 11:41 am

Getting omnichannel “right” is not as easy as it seems. Despite making significant progress, retailers are still leaving money on the table. Here are the top five mistakes that prevent retailers from improving their long-term ROI.

Tips for Preventing Data Breaches
May 5, 2016 at 1:16 pm

Security breaches in the retail sector are becoming more common due to the large payoff to criminals in seizing credit card information. While hardly a month goes by without a media report announcing a retail breach, their average size has changed over the past few years. While 2014 was named the Year of the Retailer…

4 Keys to Delivering Next-Generation Customer Experiences
April 29, 2016 at 2:19 pm

If you asked passengers on a plane if they booked their tickets online, over half are likely to answer “yes.” And if you asked those who didn't complete their ticket purchase online, over 80 percent are likely to say they abandoned the purchase because they were surprised by the price — either the price changed…

J.Crew CEO's Drastic Attempt to Win Back Lost Customers
April 26, 2016 at 2:41 pm

J.Crew is getting personal to fix its problems. CEO Mickey Drexler sent out an email to all customers on the company's mailing list, Racked reports, with a very specific request: to email him directly. His email address, Racked notes, is msd@jcrew.com. Drexler reportedly revealed this information because he wants to hear customers' thoughts on how the retailer's…