Customer Data

Retail media has inched its way to the top of all retailers’ agendas — and rightfully so. It’s exploding in growth. In fact, retail media is set to reach $61 billion in the United States alone by 2024, and that figure is only expected to increase as the market grows to $160 billion by 2027.…

Marketers have long relied heavily on third-party data. However, third-party data is going away due to privacy changes. And this has fed a narrative of signal loss in digital advertising that has often made it seem as if signal loss is the inevitable result of the data privacy movement. But that’s not necessarily the case.…

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…

The crucial “Golden Quarter” holiday season used to start with Black Friday/Cyber Monday. It now starts much sooner as retailers kick off holiday promotions in October. Top D2C brands start even earlier in the year and use their data to prepare for holiday traffic. Beauty brand Glossier started working with automated data movement leader Fivetran…

Current economic factors mean marketers must use their shrinking budgets wisely. Yet brand marketers continue to waste about 25 percent of these precious dollars because they’re not effectively using the correct data or insights to best understand their customers and unengaged audiences. The Most Prominent Mistakes Marketers Are Making “The definition of insanity is doing…

It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season. Many experts anticipate…

If it seems like retail media is at the top of every retailer’s tech wish list recently, it’s because it is … or at least it should be. As advertising trends shift from in-store to digital, and customers rely more on their smartphones to inform their purchasing decisions, retailers need to focus on tools and…

Personalized customer experience (CX) has become one of the key differentiators for retailers, and today’s digital-savvy customers expect retailers to provide a seamless CX both offline and online. In fact, 82 percent of customers are even willing to share their personal information for personalized experiences. However, customers have also become conscious of how their data…

Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.

In this webinar, we’ll show the difference between the various types of traffic data.