Customer Data

A number of factors are disrupting the retail industry, from growing supply chain complexities and increasing privacy regulations, to rapid market changes and evolving consumer demands for hyperpersonalization and true omnichannel experiences. To navigate this evolving landscape, more and more retailers are harnessing the transformative power of first-party data to cultivate meaningful customer relationships and…

In today's rapidly evolving retail landscape, staying ahead of the curve and meeting customer expectations is more crucial than ever. According to Synchrony's Future of Shopping report, by the year 2030, an astonishing 80 percent of shoppers will anticipate highly personalized experiences, and 67 percent believe that their shopping experience can be enhanced further through…

Digital advertising is in constant flux. Amidst this change, retail media networks (RMNs) stand out as a beacon for brands that are eager to shine and retailers eager to monetize. And with a staggering 73 percent of advertisers amping up their RMN investments, it's clear there's something special brewing. So, what's the magic ingredient? It's…

The growth of retail media networks the past couple of years has been nothing short of remarkable. The unavoidable reality that third-party cookies are in decline, and the subsequent loss of targeting granularity, has ushered in the steep growth of first-party data as an alternative. Retail media is the best manifestation of this capability and…

Data plays a pivotal role in the retail landscape. It has transformative potential to elevate a store — whether physical or online — to new heights of success. In today's highly competitive market, data-driven insights are a game changer. By meticulously analyzing customer purchasing patterns, preferences and behaviors, retailers can tailor their product offerings and…

With online shopping maintaining its edge over the in-store experience post-pandemic, brands are already focusing on their e-commerce advertising strategies ahead of the holidays — from social media integration to maximizing their use of consumer data. According to a recent survey, a staggering 66 percent of e-commerce decision makers said they were prioritizing collecting first-party customer data in…

Everyone is unique, so why do many marketing initiatives treat everyone the same? The answer lies with identification. When retailers can’t identify shoppers, they have no choice but to lump them together in one undifferentiated group. Often, the issue is not that a retailer can’t identify site visitors, it's that its approach to identification isn’t…

In recent years, the e-commerce industry has experienced an unprecedented surge, propelling it far into the future. With the industry hurdling projection after projection, the only thing that seemed capable of slowing momentum was merchants’ ability to get products into their customers’ hands fast enough. Today, things are a bit more complicated. A new backdrop…

The rise of commerce (or retail) media and the collapse of the attention economy go hand in hand. Case in point: The 2010s were good to direct-to-consumer (D2C) commerce. Most retailers experienced low customer acquisition costs (CAC) afforded through low-cost social media ads (mostly via Meta products like Facebook and Instagram). At the time, these…

Today’s retail environment demands ultra-relevant customer experiences (CX). Consumer needs change swiftly, inventory moves fast, and trends come and go. By creating content informed by evolving customer data, businesses can drive engagement, differentiate their brands, and deliver exceptional CX that keep customers returning for more. Most retailers aren’t there yet, however. A content gap stands…