Customer Data

In a struggling retail industry, Ulta Beauty is a bright spot. The cosmetics and beauty products retail chain reported sales increased 21 percent last year, profits were up 24.5 percent and it opened 100 new stores. That positive momentum has continued in 2016, with sales up 23 percent year to date, net income up 29…

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.

Traditional retailers are struggling. In the spring of 2016 alone, we saw Sports Authority declare bankruptcy, Aeropostale lose 93 percent of its share price before declaring insolvency, and sales at Kohl's drop. Even as recently as August 11, Macy’s announced it will close another 100 stores. There's little doubt that competition from online retailers has…

Anda Pho, head of marketing at True&Co., the lingerie retailer that uses an online fit quiz to size bras for women of all shapes and sizes, explained yesterday at NEMOA’s directXchange 2016 Fall Conference how the company has revolutionized the bra-buying process. Data is Everything “Making a bra is like making a car,” Pho said. There…

The use of messaging applications has been soaring lately. Recent reports have shown that since 2015, monthly active users on messaging applications have surpassed the monthly active users on social media. The numbers have been growing ever since. It doesn't seem like mobile messaging is going anywhere. That's a good thing because it offers an…

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.

Technology allows retailers to collect data — and lots of it. Brands like Warby Parker and Uber have turned industries on their heads by collecting and using data to make better, smarter decisions. “Best practices go out the window when you prove, with data, that they aren't the right practices for you,” explains Avery Cavanah,…

Retail is undergoing its biggest evolution to date. Consumer expectations are on the rise, and a generation of younger shoppers is changing the way brands think about engagement, loyalty and the customer experience. With so much change, it’s inevitable that there will be winners and losers when the dust settles. In fact, we’re already seeing…

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

The pace of business is accelerating. In 1860, the first westbound pony express trip left St. Joseph, Missouri for San Francisco and arrived 10 days later. Quite a feat, but this morning my email inbox filled faster than I could open messages. Or, even if the pace of business remains relatively steady, certainly the pace…