Customer Data

Retailers collect a massive amount of data every day. That data gets turned into reports, which are distributed throughout different branches of the company, including store associates. However, do those store associates know what to do with all the reports sent to them? Most of the time the answer is “no.” In the session “Prescriptive…

Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.

Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…

Last week, U.S. District Court Judge James Robart ordered Amazon.com to turn over the names of everyone who purchased specific WEN hair products. WEN hair products are at the center of a class-action lawsuit alleging their use leads to different adverse effects, like hair loss. The judge ordered the disclosures so that lawyers in the…

If records are made to be broken, then they served their purpose well during the Thanksgiving 2016 holiday shopping weekend. Cyber Monday sales reached an all-time high with $3.39 billion spent online — a 10.2 percent increase over 2015, according to Adobe Digital Insights. This marked the largest online sales day in history, narrowly surpassing…

In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.

Consumers have options, and they know it. Brands need an intelligent order management system to fulfill orders profitably.

The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn't monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketing…

Hundreds of fake retail and product apps have appeared in Apple’s App Store in recent weeks — just in time to deceive holiday shoppers. The counterfeiters have masqueraded as retail chains like Dollar Tree and Foot Locker, big department stores like Dillard’s and Nordstrom, online product bazaars like Zappos.com and Polyvore, and luxury-goods makers like Jimmy…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!