Customer Data

Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…

At one time, location trumped nearly everything else in retail. Success lay in creating loyal customers who lived close enough to regularly patronize your store, often with heavy local advertising to generate regular foot traffic. Maybe you visited a favorite in the local mall because you liked its clothes or prices or salespeople. Maybe you…

In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail's Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.

In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail’s Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

I love the website redesign process. It’s an electric experience and an optimistic sign of good times. Failing digital businesses, I’ve learned, generally do not undertake ambitious redesigns. Unfortunately, not nearly enough companies take their customers’ point-of-views into account when it comes to design. The most common reason I hear: “We’ll bring in customer experience…

In episode 73 of Total Retail Talks, recorded at last week's National Retail Federation (NRF) Big Show in New York City, Dominique Essig, chief experience officer at Bonobos, discusses how the menswear retailer is using mobile clienteling to create a better in-store shopping experience for its customers.

In episode 70 of Total Retail Talks, recorded at this week's National Retail Federation Big Show in New York City, Gordon Jaquay, director, information technology at Hickory Farms, the specialty foods retailer, talks about how breaking down data silos is helping the organization become more efficient while also providing a better experience for its customers.

Under Armour’s brand mission is “to make all athletes better.” To Under Armour, athletes can be kids playing T-ball, student athletes in college, professional athletes or the everyday human trying to better himself or herself. The brand wants to empower athletes to be their best. For starters, Under Armour acquired nutrition and fitness tracking app…