Customer Data

Jabra Goes Direct-to-Consumer in 50-Plus Markets
July 20, 2017 at 9:18 am

This year has been a tough one for the retail industry. Retail bankruptcies and store closings are on a record pace, and a number of companies (Wet Seal, The Limited, hhgregg) have gone out of business altogether. The role of traditional brick-and-mortar retail is changing drastically. To keep up with new digital-first consumers, brands need…

Analytics: Brick-and-Mortar Retailers’ Bridge Into the Digital World
July 11, 2017 at 9:44 am

It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share…

Online Thrift Store thredUP Opening Brick-and-Mortar Stores
June 28, 2017 at 3:46 pm

thredUP, the online secondhand clothing store, is opening at least five brick-and-mortar stores by the end of the year, with the first one opening in San Marco, Texas earlier this week. thredUP is using existing customer data to plan where to open stores and what to stock in each of the stores. [caption id="attachment_50860" align="aligncenter"…

Connecting the ‘Big Data’ Customer Loyalty Dots
June 26, 2017 at 9:36 am

Consumer transactions and repeat purchases will always be a measure of success when evaluating performance and customer devotion in retail, but today’s brands must dig deeper to truly get to know their customers from the inside out. With a steady flow of available customer data from advanced e-commerce and social media analytics, the retail industry…

Consumer Research Reveals New Customer Care and Brand Loyalty Insights
June 21, 2017 at 11:32 am

Retail is all about the customer, from acquisition and satisfaction to retention. Therefore, retailers need a deeper understanding of the customers they’re selling to. In a world of expanding choices and changing lifestyles, current, complete, reliable customer data is a must. Join this webinar to learn how a single view of the customer, achieved through […]

Monro Repairs its Customer Engagement With Data Management Tool
June 12, 2017 at 2:05 pm

In an interview last week at CRMC 2017 in Chicago, Tom Tracy, senior vice president of marketing at Monro, an automotive services retail chain, discussed how the company is leveraging a new data management solution to help it better engage customers. About a year ago, Monro went through an RFP process to find a CRM…

Kmart Suffers Another Data Breach
June 2, 2017 at 10:29 am

An unknown number of Kmart stores have been targeted by hackers, leading to stolen credit card numbers and unauthorized activity on customers’ credit cards, Sears Holdings Corp. said late Wednesday. Kmart’s store payment systems were infected with a virus-like computer code undetectable by current anti-virus systems. No personal information, such as names, addresses, social security…