Customer Data
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
June 21, 2017 at 11:32 am
Retail is all about the customer, from acquisition and satisfaction to retention. Therefore, retailers need a deeper understanding of the customers they’re selling to. In a world of expanding choices and changing lifestyles, current, complete, reliable customer data is a must. Join this webinar to learn how a single view of the customer, achieved through […]
June 12, 2017 at 2:05 pm
In an interview last week at CRMC 2017 in Chicago, Tom Tracy, senior vice president of marketing at Monro, an automotive services retail chain, discussed how the company is leveraging a new data management solution to help it better engage customers. About a year ago, Monro went through an RFP process to find a CRM…
June 2, 2017 at 10:29 am
An unknown number of Kmart stores have been targeted by hackers, leading to stolen credit card numbers and unauthorized activity on customers’ credit cards, Sears Holdings Corp. said late Wednesday. Kmart’s store payment systems were infected with a virus-like computer code undetectable by current anti-virus systems. No personal information, such as names, addresses, social security…
June 2, 2017 at 9:51 am
As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent – helping to build stronger, more profitable customer relationship, ones that customers appreciate more, too. But there are some key points to consider in order to pull this relationship off successfully. Here are three of those points, each centered around being smart with data.
May 26, 2017 at 11:27 am
Welcome to this week's episode of Retail Right Now. In this episode, Joe Keenan review the week's top retail news stories, including J.C. Penney's new CMO; Warby Parker's new Prescription Check app; and Target's settlement from a 2013 data breach.
May 26, 2017 at 9:26 am
Converge, consolidate, unite … call it what you want, but ad technology (AdTech) and marketing technology (MarTech) are on an irreversible (some might say collision) course to merge data as a source for tracking, anticipating and building customer relationships. However, just because it has to happen doesn’t mean it’s going to be easy. There are…
May 15, 2017 at 10:53 am
Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men's apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates…
May 11, 2017 at 1:36 pm
Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men’s apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates […]
May 9, 2017 at 11:20 am
Increasingly, consumers are taking charge, buying when they want, where they want and for what price. Not surprisingly, many retailers have difficulty engaging and personalizing communications and offers across multiple channels, including brick-and-mortar stores, e-commerce sites, mobile apps, call centers and social media. This issue is compounded by the fact that most retailers’ internal systems…
