Customer Data

Retail Right Now: May 26
May 26, 2017 at 11:27 am

Welcome to this week's episode of Retail Right Now. In this episode, Joe Keenan review the week's top retail news stories, including J.C. Penney's new CMO; Warby Parker's new Prescription Check app; and Target's settlement from a 2013 data breach.

When AdTech Meets MarTech, Part 1
May 26, 2017 at 9:26 am

Converge, consolidate, unite … call it what you want, but ad technology (AdTech) and marketing technology (MarTech) are on an irreversible (some might say collision) course to merge data as a source for tracking, anticipating and building customer relationships. However, just because it has to happen doesn’t mean it’s going to be easy. There are…

Brooks Brothers Warns of Payment Card Security Incident
May 15, 2017 at 10:53 am

Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men's apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates…

Cloud-Based Incentives: A Channel Marketer's Guide
May 11, 2017 at 1:36 pm

Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men’s apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates […]

Consumer Identity Management Capitalizes on Consumers’ Take Charge Trend
May 9, 2017 at 11:20 am

Increasingly, consumers are taking charge, buying when they want, where they want and for what price. Not surprisingly, many retailers have difficulty engaging and personalizing communications and offers across multiple channels, including brick-and-mortar stores, e-commerce sites, mobile apps, call centers and social media. This issue is compounded by the fact that most retailers’ internal systems…

Customer Feedback Informs Tuft & Needle's Decisions
May 8, 2017 at 11:15 am

In episode 91 of Total Retail Talks, Aaron Bata, head of customer experience at Tuft & Needle, a manufacturer and online retailer of mattresses, is interviewed by Total Retail's Joe Keenan on how the brand is using feedback from its customers to inform business decisions. Bata also offers his advice for other retailers that are…

Credit Insurance Isn’t Just for Customers
April 19, 2017 at 9:39 am

There are many reasons for consumers to consider acquiring insurance when financing major purchases. For example, credit insurance can help ease payments on lines of store credit, installment loans and other short-term advances. At the same time, retailers and financial institutions benefit greatly by offering credit insurance options to customers. One big reason? It can…

Starting a Business as One of the First Data Scientists
April 12, 2017 at 3:26 pm

Being a data scientist for over 30 years has allowed me to experience firsthand the evolution of the career. In the ’80s I worked for a Chicago company called Northwest Industries, which was a leader in business intelligence. Here, I saw an opportunity. With two other colleagues, I started my own company and created a…

GameStop Investigating Possible Security Breach
April 10, 2017 at 12:10 pm

GameStop said last week that it's investigating a potential security breach on its website involving customer data and credit cards. The hacks reportedly took place between September 2016 and February of this year. The breach could include credit card numbers, expiration dates, names, addresses and three-digit card verification numbers. "GameStop recently received notification from a…