Customer Data

Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men's apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates…

Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men’s apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates […]

Increasingly, consumers are taking charge, buying when they want, where they want and for what price. Not surprisingly, many retailers have difficulty engaging and personalizing communications and offers across multiple channels, including brick-and-mortar stores, e-commerce sites, mobile apps, call centers and social media. This issue is compounded by the fact that most retailers’ internal systems…

In episode 91 of Total Retail Talks, Aaron Bata, head of customer experience at Tuft & Needle, a manufacturer and online retailer of mattresses, is interviewed by Total Retail's Joe Keenan on how the brand is using feedback from its customers to inform business decisions. Bata also offers his advice for other retailers that are…

Join this webinar and hear how Betabrand’s CMO, Aaron Magness, is using honest financing to boost their brand and drive better results.

There are many reasons for consumers to consider acquiring insurance when financing major purchases. For example, credit insurance can help ease payments on lines of store credit, installment loans and other short-term advances. At the same time, retailers and financial institutions benefit greatly by offering credit insurance options to customers. One big reason? It can…

Being a data scientist for over 30 years has allowed me to experience firsthand the evolution of the career. In the ’80s I worked for a Chicago company called Northwest Industries, which was a leader in business intelligence. Here, I saw an opportunity. With two other colleagues, I started my own company and created a…

GameStop said last week that it's investigating a potential security breach on its website involving customer data and credit cards. The hacks reportedly took place between September 2016 and February of this year. The breach could include credit card numbers, expiration dates, names, addresses and three-digit card verification numbers. "GameStop recently received notification from a…

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

A number of retailers and analysts claim that “category management is dead” because it’s too product focused rather than shopper centric. However, the results of the Symphony GOLD third annual Category Management Survey suggests you don’t need to kill off category management to be customer focused. Seeking to benchmark category management approaches, the survey polled…