Customer Data
July 11, 2017 at 9:44 am
It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share…
June 28, 2017 at 3:46 pm
thredUP, the online secondhand clothing store, is opening at least five brick-and-mortar stores by the end of the year, with the first one opening in San Marco, Texas earlier this week. thredUP is using existing customer data to plan where to open stores and what to stock in each of the stores. [caption id="attachment_50860" align="aligncenter"…
June 26, 2017 at 9:36 am
Consumer transactions and repeat purchases will always be a measure of success when evaluating performance and customer devotion in retail, but today’s brands must dig deeper to truly get to know their customers from the inside out. With a steady flow of available customer data from advanced e-commerce and social media analytics, the retail industry…
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
June 21, 2017 at 11:32 am
Retail is all about the customer, from acquisition and satisfaction to retention. Therefore, retailers need a deeper understanding of the customers they’re selling to. In a world of expanding choices and changing lifestyles, current, complete, reliable customer data is a must. Join this webinar to learn how a single view of the customer, achieved through […]
June 12, 2017 at 2:05 pm
In an interview last week at CRMC 2017 in Chicago, Tom Tracy, senior vice president of marketing at Monro, an automotive services retail chain, discussed how the company is leveraging a new data management solution to help it better engage customers. About a year ago, Monro went through an RFP process to find a CRM…
June 2, 2017 at 10:29 am
An unknown number of Kmart stores have been targeted by hackers, leading to stolen credit card numbers and unauthorized activity on customers’ credit cards, Sears Holdings Corp. said late Wednesday. Kmart’s store payment systems were infected with a virus-like computer code undetectable by current anti-virus systems. No personal information, such as names, addresses, social security…
June 2, 2017 at 9:51 am
As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent – helping to build stronger, more profitable customer relationship, ones that customers appreciate more, too. But there are some key points to consider in order to pull this relationship off successfully. Here are three of those points, each centered around being smart with data.
May 26, 2017 at 11:27 am
Welcome to this week's episode of Retail Right Now. In this episode, Joe Keenan review the week's top retail news stories, including J.C. Penney's new CMO; Warby Parker's new Prescription Check app; and Target's settlement from a 2013 data breach.
May 26, 2017 at 9:26 am
Converge, consolidate, unite … call it what you want, but ad technology (AdTech) and marketing technology (MarTech) are on an irreversible (some might say collision) course to merge data as a source for tracking, anticipating and building customer relationships. However, just because it has to happen doesn’t mean it’s going to be easy. There are…
