Customer Data

I surf e-commerce sites daily both professionally and as a consumer. While the overall user experience has improved greatly over the years, I'm shocked at what I find (or don’t find) in this day and age, specifically as it relates to product returns. Why does this matter? Because returns are killing margins for most e-tailers!…

Study after study of online shopping behavior has repeatedly confirmed what you already know intuitively: When consumers reach your e-commerce site for the first time, they expect to find some sort of independent verification that your company is reputable and trustworthy. New visitors might scan your site for testimonials, for example, to reassure themselves that…

While the digital world continues to evolve, subscription-based online retail services are growing and becoming highly competitive and lucrative. This opportunity, however, isn't free of challenges, especially when it comes to acquiring and retaining subscribers. Often, online retailers make the strategic mistake of putting greater emphasis on attaining new subscribers over retaining existing ones —…

With reports swirling about the uncertain future of the retail industry, retailers are working to stand out in a highly competitive market, deciphering what customers really want from the brands they interact with, and delivering those things in a timely manner. While determining what consumers want may seem daunting to retailers, according to a recent…

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customers’ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.

I have expectations of my favorite brands: I expect Nordstrom to have an anniversary sale each year, upon which I’ll build my fall wardrobe; I expect Target to have two or three surprise-and-delight items that will increase my basket size by about $100; and I expect Starbucks to prepare my grande soy green tea latte…

Consumers, financial organizations and retailers alike are still reeling from Equifax’s announcement of a data breach that may have affected 143 million Americans, as well as other consumers in the UK and Canada. It’s not the largest data breach — last year Yahoo admitted to a breach affecting as many as 1.5 billion customers —…

With school season just beginning, back-to-school (BTS) shoppers are making sure everything on their list has been taken care of. The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage BTS shoppers in a space where competition is rampant. The value of knowing and understanding…

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.