Customer Data

Calendars.com Boosts ROAS With Data Segmentation, Predictive Analytics
September 5, 2017 at 5:20 pm

For many retailers and marketers, a lack of data isn’t the problem. From customer data to product data to third-party data and more, retailers are collecting information at a never before clip. However, the challenge comes in figuring out what to do with all of that data — i.e., using it to make better informed…

How Tech Startup Enjoy is Winning With Customer Service
August 21, 2017 at 12:00 pm

In episode 106 of Total Retail Talks, recorded at the Total Retail Talks Live! event in New York City, Neda Navab, head of customer experience and innovation for Enjoy, an online technology shopping service that offers free home delivery and expert setup, talks about using customer service to enhance physical retail locations.

Can Smart Leggings Push Better Customer Experiences?
August 11, 2017 at 9:33 am

As competition across the e-commerce landscape continues to heat up, retailers must quickly adapt to the fluid nature of customer expectations. Research from Monetate revealed that more than 83 percent of customers expect brands to deliver a personalized experience. Retailers that fail to do just that run the risk of alienating a significant portion of…

Retail’s Data Conundrum: What Compels Consumers to Share Personal Information?
August 2, 2017 at 10:20 am

Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so aren’t clear. They're willing to make an exchange though…

3 Things Every Retailer Can Learn From Email Test Sends
August 1, 2017 at 9:33 am

In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved particularly effective, improving clickthrough rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group. Despite the proven value of email personalization, however, many retail marketers continue to rely on inefficient legacy tactics.…

Mistakes: Happenstance or Enemy Action?
July 31, 2017 at 9:30 am

Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes mistakes cause frustration, as work has to be redone. Other times, mistakes can be painfully embarrassing, as they may expose shortcomings or a momentary lapse in judgment. The redeeming factor about mistakes is that we generally learn from them. We learn what to avoid and…

Could X-Data Save Retail?
July 26, 2017 at 4:27 pm

2017 has been a rough year for traditional brick-and-mortar retailers. As many as 8,600 stores may close by the end of the year, shattering the previous record of 6,163 in 2008, according to a Credit Suisse report. This is due in large part to more than 300 retailers filing for bankruptcy halfway through 2017, a…

Jabra Goes Direct-to-Consumer in 50-Plus Markets
July 20, 2017 at 9:18 am

This year has been a tough one for the retail industry. Retail bankruptcies and store closings are on a record pace, and a number of companies (Wet Seal, The Limited, hhgregg) have gone out of business altogether. The role of traditional brick-and-mortar retail is changing drastically. To keep up with new digital-first consumers, brands need…