Customer Data

Consumers, financial organizations and retailers alike are still reeling from Equifax’s announcement of a data breach that may have affected 143 million Americans, as well as other consumers in the UK and Canada. It’s not the largest data breach — last year Yahoo admitted to a breach affecting as many as 1.5 billion customers —…

With school season just beginning, back-to-school (BTS) shoppers are making sure everything on their list has been taken care of. The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage BTS shoppers in a space where competition is rampant. The value of knowing and understanding…

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

Retailers that want to get the inside scoop this back-to-school (BTS) season can hit the books to get extra credit with shoppers. Our survey of 1,200 parents of K-12 children shows that while total spending remains flat, there are big shifts in consumer trends. Consumers are expected to spend more than double when shopping in-store,…

Retailers are facing a tough combination of several major market forces: accelerated pace of innovation including digitization, increased competition, and more empowered customers. To grow — and to beat competition — it’s more important than ever that retailers offer customers the right products, in the right place at the right time. Fortunately, retailers can focus…

For many retailers and marketers, a lack of data isn’t the problem. From customer data to product data to third-party data and more, retailers are collecting information at a never before clip. However, the challenge comes in figuring out what to do with all of that data — i.e., using it to make better informed…

In episode 106 of Total Retail Talks, recorded at the Total Retail Talks Live! event in New York City, Neda Navab, head of customer experience and innovation for Enjoy, an online technology shopping service that offers free home delivery and expert setup, talks about using customer service to enhance physical retail locations.

As competition across the e-commerce landscape continues to heat up, retailers must quickly adapt to the fluid nature of customer expectations. Research from Monetate revealed that more than 83 percent of customers expect brands to deliver a personalized experience. Retailers that fail to do just that run the risk of alienating a significant portion of…

Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so aren’t clear. They're willing to make an exchange though…

In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved particularly effective, improving clickthrough rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group. Despite the proven value of email personalization, however, many retail marketers continue to rely on inefficient legacy tactics.…