Customer Data
October 12, 2017 at 10:17 am
Artificial Intelligence (AI) is noticeably making a difference in how we live and work. Search engines predict words and translate text, social media connects people, smart appliances respond to ambient conditions, and public transportation is becoming autonomous. Similarly, the retail industry is set to unleash fascinating possibilities by embracing AI. Imagine the retail value chain…
October 11, 2017 at 11:28 am
The fourth quarter of 2017 may generate the biggest sales yet for e-commerce retail, at least according to a new CPC Strategy report that features the results of a survey of 1,500 U.S. consumers about their holiday shopping plans. One key statistic from the report: 88.1 percent of shoppers surveyed plan to spend about the…
October 10, 2017 at 4:32 pm
Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, recently released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment and customer review patterns. While thousands of consumers indicated pricing was one of the most important considerations for the 2017 shopping season, language analysis of more than 1 million consumer reviews suggested otherwise. Consumer sentiment favored brands offering superior customer service and timely fulfillment over other popular holiday initiatives, such as discount pricing and flexible return policies. The report helps retailers capitalize on key expectations and behaviors by identifying specific consumer trends, biases and preferences.
October 5, 2017 at 2:44 pm
The holiday shopping season presents a prime opportunity for retailers to acquire new customers.
October 5, 2017 at 2:15 pm
Matching the right product with the right customer requires creating and executing a tailored assortment in each location.
October 4, 2017 at 12:06 pm
An overwhelming majority (95 percent) of U.S. consumer goods and retail CEOs are confident about the growth outlook for the global economy, the industry and their companies over the next three years, despite potential technological risks, according to a recent survey by KPMG LLP, the U.S. audit, tax and advisory firm. In other parts of…
October 3, 2017 at 12:59 pm
It’s difficult to go even one day without coming across a news article that highlights how virtual reality (VR), augmented reality (AR), the Internet of Things (IoT) and virtual assistants like Amazon.com's Alexa will transform not just our shopping experiences but our lives. However, Bill Gates’ famous aphorism, “We always overestimate the change that will…
October 2, 2017 at 9:47 am
I surf e-commerce sites daily both professionally and as a consumer. While the overall user experience has improved greatly over the years, I'm shocked at what I find (or don’t find) in this day and age, specifically as it relates to product returns. Why does this matter? Because returns are killing margins for most e-tailers!…
September 27, 2017 at 12:02 pm
Study after study of online shopping behavior has repeatedly confirmed what you already know intuitively: When consumers reach your e-commerce site for the first time, they expect to find some sort of independent verification that your company is reputable and trustworthy. New visitors might scan your site for testimonials, for example, to reassure themselves that…
September 27, 2017 at 9:19 am
While the digital world continues to evolve, subscription-based online retail services are growing and becoming highly competitive and lucrative. This opportunity, however, isn't free of challenges, especially when it comes to acquiring and retaining subscribers. Often, online retailers make the strategic mistake of putting greater emphasis on attaining new subscribers over retaining existing ones —…
