Customer Data

"We call it brick mining. When you take the data that you collect from that customer in a retail location, you can get to know your members and guests much differently than you could online only."

In today’s competitive market, retail executives often find themselves suffering from one of the most perplexing questions of the digital age: “What do we do with all this data?” With the amount of information generated, gleaning meaningful, actionable insights is a challenge. This mountain of data gives way to “analysis paralysis” in many organizations as…

Successful businesses must be customer-centric. Retail marketers know it’s important, but they’re confused about how to make it happen. This is understandable, considering some of the challenges they face. Retailers still have a myopic view of customers, and thus they're lacking answers to basic questions such as the following: Where is most revenue coming from? What are the challenges associated with generating repeat purchases from loyal customers? Where do we need improvements to our customer marketing, channels, products and services?

In this ever-changing marketplace, retailers are in constant pursuit of people-based marketing strategies to meaningfully improve shopper experiences, both in stores and online. Shoppers expect retailers to know their preferences, show them items they might be interested in, and make it easy to shop, buy and receive their orders fast. With the holiday season upon…

The heat is on retailers to become customer-centric. Customers have higher expectations than ever before, and competitors that reliably meet those expectations seize a reliable edge. The key is to put the customer at the center with cohesive data and purpose, starting at the top.

Just as our devices are getting smarter, so are the hackers trying to break into them. Cybercrime will cost the world in excess of $6 trillion annually by 2021, according to a report by Cybersecurity Ventures. While this costly crime affects a multitude of players in retail — including consumers, credit card processors and merchants…

The way we shop is changing, so it’s only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, they’re starting to act a little more…

There's no denying the massive shifts in the retail industry, but are retailers actually "retail revolution ready" to successfully engage with their customers? And no, “hello, welcome to the store” doesn't count! Retail, like most industries, is undergoing a transformation. The shopping experience is no longer a linear one, where a customer enters a store,…

Stitch Fix, the online personalized styling service, announced yesterday that it has filed for an initial public offering (IPO). While the company didn't state how much it expects to raise, sources familiar with the situation said the retailer anticipates it will be valued at roughly $3 billion to $4 billion. An IPO filing had been…

In episode 114 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Jason LeBoeuf, director, e-commerce, Asics, and Romney Evans, co-founder of True Fit, discuss how the athletic footwear and apparel brand is using True Fit's data platform to personalize its customers’ shopping experiences. The result for Asics has been increased revenues…