Customer Data

A few weeks ago, Target CEO Brian Cornell described innovation pilots as "nice little experiments that distract the organization." His focus at Target is finding ideas that stick; technology that can sustain scaling across their stores, employees and customers over time. Although Cornell's comment rubbed some retailers the wrong way, he made an accurate point:…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Amazon.com on Monday will open Amazon Go, its automated grocery store in Seattle, to the public. The store replaces cashiers with a checkout-free shopping experience made with with what Amazon calls "Just Walk Out" technology that uses computer vision, deep learning algorithms and sensor fusion — many of the same advances being used to develop autonomous…

Online shopping has become a significant convenience for consumers all over the world. From exclusive online sales to national shopping days like Cyber Monday, e-commerce is a part of the average consumer’s daily lifestyle. 2017 marked the year of data breaches, as confidential information, from social security numbers to credit card numbers and other personal…

Consumers spent a record $6.59 billion this Cyber Monday, more than double the amount spent in 2016. This included an exponential increase in year-over-year online purchasing. And while retailers bask in the afterglow of a successful holiday season, consumers have been unknowingly left in the lurch. Despite massive profits, some of the most frequented e-commerce…

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often there's a lack of insight on how the paths to purchase are influencing sales…

Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and they’re erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,…

You know what they say about making assumptions, right? Well it’s true in life and in customer support. For years, marketers and customer experience leaders have leaned on traditional assumptions of customer needs and preferences when identifying when and how to engage with consumers. The problem is that these types of assumptions oversimplify who the…

Will consumers have second thoughts about shopping at a retailer this holiday season that has experienced a data breach in the past? Chances are, they will. Perhaps because the sheer number of data breaches in recent years have raised consumer awareness about the potential damage from identity theft, Americans are increasingly wary about engaging with…