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Customer Data
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With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns
Amazon.com on Monday will open Amazon Go, its automated grocery store in Seattle, to the public. The store replaces cashiers with a checkout-free shopping experience made with with what Amazon calls "Just Walk Out" technology that uses computer vision, deep learning algorithms and sensor fusion โ many of the same advances being used to develop autonomousโฆ
Online shopping has become a significant convenience for consumers all over the world. From exclusive online sales to national shopping days like Cyber Monday, e-commerce is a part of the average consumerโs daily lifestyle. 2017 marked the year of data breaches, as confidential information, from social security numbers to credit card numbers and other personalโฆ
Consumers spent a record $6.59 billion this Cyber Monday, more than double the amount spent in 2016. This included an exponential increase in year-over-year online purchasing. And while retailers bask in the afterglow of a successful holiday season, consumers have been unknowingly left in the lurch. Despite massive profits, some of the most frequented e-commerceโฆ
How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products youโve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues forโฆ
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumersโ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often there's a lack of insight on how the paths to purchase are influencing salesโฆ
Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and theyโre erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,โฆ
You know what they say about making assumptions, right? Well itโs true in life and in customer support. For years, marketers and customer experience leaders have leaned on traditional assumptions of customer needs and preferences when identifying when and how to engage with consumers. The problem is that these types of assumptions oversimplify who theโฆ
Will consumers have second thoughts about shopping at a retailer this holiday season that has experienced a data breach in the past? Chances are, they will. Perhaps because the sheer number of data breaches in recent years have raised consumer awareness about the potential damage from identity theft, Americans are increasingly wary about engaging withโฆ
"We call it brick mining. When you take the data that you collect from that customer in a retail location, you can get to know your members and guests much differently than you could online only."