Customer Data

Keeping Customers Loyal: Creating Experiences Powered by Data
March 7, 2018 at 10:32 am

In 2017, many struggling retailers closed their doors. In fact, more than 6,800 stores closed from the impact of online retailing or, in some cases, lack of interest in their businesses. Consumers are no longer willing to go into a store and meander through the aisles to make a purchase, unless it’s for a bargain (think…

AI-Enabled Personalization Will Change the Narrative of Stores in Decline
February 28, 2018 at 11:12 am

Retail personalization has long been the domain of the e-commerce retailers that redefined the concept of local retailing by bringing it to a geographically unrestricted audience at scale, leaving traditional retailers scrambling to combat their new, impersonal identity. And as retail stalwarts shuttered their doors and malls became modern American ghost towns, the narrative that…

How Retailers Can Protect Consumer Data
February 21, 2018 at 9:45 am

Customer information yields incredible power for today’s data-driven retailers. Yet with growing volumes of individual consumer data flowing across the network, cybercriminals are eager to exploit both online and offline vulnerabilities. Customer relationship management (CRM) analytics platforms fuel highly personalized, targeted marketing campaigns and programs, driving top-line and bottom-line results. But whether it’s being transported…

Better Customer Understanding Leads Brands to Seek Better Insights
February 20, 2018 at 12:02 pm

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…

The Customer Journey: 5 Tips for the 5-Minute Service Window
February 19, 2018 at 1:25 pm

The customer journey as marketers have known it is dead. In the age of omnichannel retail, customers getting from point A to point B is a more fractured experience than ever. The pace of customer expectations means that the window of time to engage, send the right offer or respond to an action is shrinking.…

How to Harness the Power of Infinite Data in 2018
February 1, 2018 at 10:05 am

Data has become one of retailers’ most valuable assets, yet many still struggle to use it in a way that drives true value for their businesses. According to a recent survey of senior-level marketers, 47 percent of respondents think artificial intelligence is overhyped, and another 31 percent say the same about big data. Consumers, however,…

Rethinking Brand-Consumer Relationships in a Changing Marketplace
January 31, 2018 at 11:11 am

Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…

Tips for Using Holiday Data to Drive 2018 Success
January 30, 2018 at 11:30 am

The 2017 holiday season was the strongest in nearly a decade for America’s retailers. From Thanksgiving through Christmas Eve, nearly three-fourths of the selling days showed positive year-over-year growth, with specialty apparel, jewelry and furniture racking up solid performances. This strong performance offers an opportunity for retailers to stay connected to their customers and continue the…