Customer Data

It’s clear there has been a shift towards more “customer centric” business models. While this seems like an obvious strategy for any brand, execution frequently proves to be a challenge. It’s great to want to cater to your customers’ wants and needs, but when it boils down to it, it’s difficult to truly understand a…

There’s a good chance you're reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have…

In episode 138 of Total Retail Talks, Michael Hoffman, director of e-commerce and customer service for Rainbow Shops, a women's apparel, accessories and footwear retailer, shares his thoughts on how retailers can do a better job of managing customer data. Hoffman was a speaker on Total Retail's most recent webinar, "Customer Intelligence 360: Laying the…

Sears Holdings Corp. said on Wednesday some of its customer payment information may have been exposed in a cybersecurity data breach at software service provider [24]7.ai, which provides online support services for Sears. In a statement on its blog, Sears said it was notified of the incident in mid-March, and the incident led to unauthorized access…

Smartphones are an extension of consumers themselves, no matter the time, day or place. These devices accompany consumers everywhere they go and are a treasure-trove of information, especially for retailers as they are a key way to track real intent. With advances in location data and real-time analytics, mobile devices are more important than ever…

Though too much debt and the pre-holiday season bankruptcy were cited as the main reasons for Toys"R"Us’ demise, I can’t help thinking that this story could have ended differently had the company done a better job of listening to its customers. Sure, Amazon.com with its treasure of data, is a formidable rival, as it is…

In an interview this week at Shoptalk in Las Vegas, Brian Seewald, vice president, digital, DSW, talks about how the footwear retailer is using a data platform to help it serve up more personalized shopping experiences, including correct sizing recommendations. The result has been increased conversions and decreased product returns, along with a more engaged…

The General Data Protection Regulation (GDPR) is an important topic of conversation for U.S. companies as they prepare to comply with the new international regulations. The GDPR was adopted on April 27, 2016, and allotted a two-year post-adoption grace period for food retailers to strategize and implement their compliance initiatives. With only three months left…

In an interview with Total Retail Executive Editor Joe Keenan this week at Shoptalk in Las Vegas, Lisa Collier, president and CEO of NYDJ, a denim brand for women, discussed how moving to a single data platform has helped the retailer to better deliver personalized customer journeys, resulting in increased engagement and sales.

As our world becomes increasingly connected, consumers' digital expectations are rising. Visa’s Paul Walsh discusses a recent report that uncovers current issues with antiquated means of collecting customer insights, fragmented digital to physical experiences, and provides recommendations on key means to simplify and improve the customer journey through data and collaboration. Learn how companies can partner with third parties to leverage data and APIs to co-create the customer experiences of tomorrow.