Customer Data

The retail industry is at a crossroads with two very distinct paths. One road takes retailers to a future of rising popularity with new and exciting shopping experiences that fulfill customer needs and wants with personalized products and services. The other is wrought with a chaos of bankruptcies, store closures and obsolescence as retailers struggle…

Just weeks after Facebook’s Cambridge Analytica crisis, the compliance deadline for the General Data Protection Regulation (GDPR) in the European Union (and really, all companies with international reach) cannot come at a better time for businesses and consumers alike. With the regulation coming into effect before we know it, retailers need to kick their plans…

In this week's episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss the General Data Protection Regulation (GDPR), including the implications for retailers’ businesses, steps they can take to ensure compliance, and more. Make sure to check out this video, as the regulation goes into effect a week from today (May…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.

Starting today, Amazon.com and Whole Foods are making changes to its Prime loyalty program. The much-anticipated changes offer special discounts to Amazon Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials. A report from Reuters states the new strategy will further expand on Amazon’s acquisition of Whole Foods by offering…

Whether directly or indirectly, Amazon.com has set the new standard for shopping, marrying convenience and personalization to deliver a custom-tailored experience for each customer. With the sheer magnitude of the retail giant’s presence, it has become the yardstick by which all other online retail interactions are measured. Last month, Vantiv, now Worldpay, conducted a survey…

Online shopping has become a near-ubiquitous activity. According to a recent study by Verto Analytics, more than 96 percent of all American adults (ages 18 and above) use an e-commerce platform at least once a month. And multitasking has become the norm, presenting a new challenge to online retailers. In addition to shopping online, consumers…

As consumers increasingly prefer to shop online, retailers can no longer compete on price and product specifications alone. After all, if shoppers just want low prices and wide product selections, they can head to Amazon.com. Where you can compete is with a customer experience that sets your business apart from competing retailers. As the Harvard…

Digital transformation is happening across retail organizations. A large percentage of consumer interactions occur through digital channels, which means retailers have to be more vigilant about the customer experience. But how do you drive a personal touch through digital channels? The answer is with data. Through data and insights, retailers can not only optimize efficiency,…

By now, it isn’t news that the General Data Protection Regulation (GDPR) deadline is looming. By May 25, 2018, companies that collect data from any European Union resident — in effect, any company with a website — need to be compliant with one of the toughest sets of data privacy rules enacted yet. GDPR has…