Customer Data

There’s no doubt that more proactive data governance, transparency and ethical guidelines have washed onto U.S. shores after the standards Europe recently put into law. As we’ve seen with other initiatives, the recent passing of the California Consumer Privacy Act (CCPA) means it’s likely the Golden State’s counterparts will quickly jump on the bandwagon and…

We’re saying it: personalization is queen among today’s consumers. Just look at Spotify, which algorithmically delivers a unique 30-song playlist to each of its tens of millions of users every week. Meanwhile, Google Home's Assistant and Amazon.com's Alexa use voice recognition technology to tailor their responses to each member of a household. Nowhere is this truer…

In episode 159 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Danielle Fewtrell, director of CRM, and Rachel Waldstein, senior manager of CRM strategy, both of Wolverine Worldwide, parent company of footwear brands such as Keds, Stride Rite, Saucony, and more, detail how data (customer, product, competitor) is used…

A whitepaper from PossibleNOW outlines how companies must now adhere to new GDPR regulations, which means they must create and follow new policies and procedures for customer communications and follow specific guidelines when collecting consent from their customers.

U.S. retail faces daunting digital challenges, and IT security is among the biggest. Traditional retailers are struggling to balance brick-and-mortar businesses with emerging online retail trends, while at the same time battling digital natives like Amazon.com and Wayfair. With ultra-high volumes of personally identifiable information (PII) and payment card information changing hands with every transaction, the retail industry is one of the most, if not the most, vulnerable targets for cyberattacks. Not surprisingly the question on the minds of IT and business leaders in U.S. retail is, “What will it take to stop the breaches?” The data in this report are derived from detailed input from 100 senior retail IT security managers in the U.S. and 96 IT security managers from retailers in other countries, and is part of the Global Thales 2018 Global Data Threat Report. The report polled 1,200 IT security managers in eight countries and across four major vertical markets.

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The European Union's General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Leading up to this day, organizations spent months, even years, assessing data collected from customers and employees as well as data privacy security procedures in place. As businesses continue to work toward maintaining compliance with the new regulations, it's still too early…

Yon-Ka Paris understands the value of personalized shopping experiences. Since 1954, the skincare company has been selling botanically-enriched creams, lotions and booster concentrates in spas worldwide. And since 2015, Yon-Ka Paris has been selling its products direct to consumers via its e-commerce website. Yon-Ka Paris’ products are all tailored to help meet the unique need…

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…