Customer Data

With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…

For customer-centric companies, the death of retail has been greatly exaggerated. While many retail brands are underperforming and facing consistent declines in sales, others are doing well enough to drive an overall increase in store openings. Winners and Losers In reality, we're continuing to see a bifurcation within the retail industry between the haves and…

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

With a record year of online shopping expected this holiday season, it's crucial that retailers take the appropriate steps to keep not only their data, but the data of their customers secure. According to the Verizon 2017 Payment Security Report, only 50 percent of retail companies are fully compliant with the Payment Card Industry (PCI)…

Retail, specifically e-commerce retail, has been growing for quite some time, and a lot of companies have taken advantage of this growth as they move toward more digital marketing strategies. In fact, some have chosen to forgo a brick-and-mortar store and traditional advertising completely. There’s a lot of information available on retail consumer behavior, but…

Customer data platforms (CDPs) can represent a transformational piece of technology for retailers — if they’re deployed properly. Retail offers an incredible landscape for data-driven personalization. Closing the gap between physical and digital spaces unlocks massive opportunities for one-to-one personalized offers, dynamic margin optimization, and more. And CDPs can be key. It helps to facilitate these…

The new whitepaper from PossibleNOW offers an in-depth look at how companies research and implement enterprise-wide preference management systems; identify possible roadblocks; and measure return on investment for bottom-line impact.

In episode 163 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kent Zimmerman, vice president of digital at Shoe Carnival, discusses how the family footwear retailer is using customer data to personalize marketing communications, particularly email, helping to drive conversions and, ultimately, loyalty.

Walgreens Boots Alliance said it will buy Fred's patient prescription files and related pharmacy inventory for $165 million. The companies said Monday that the files will come from 185 Fred’s stores located across 10 Southeastern states and continue the Memphis-based discount retailer's effort to engineer its latest attempt at a financial turnaround. The exit from the pharmacy business by…

In episode 162 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kate O'Shaughnessy Jung, director of loyalty, mobile and partnerships, and Tony Zubek, manager, credit, loyalty and mobile, both of Express, discuss how the fashion retailer has revamped its loyalty program though the use of customer data.