Customer Data
January 23, 2019 at 12:19 pm
With the rise of customer centricity, retailers now need to focus on optimizing the customer journey through personalization.
January 21, 2019 at 4:57 pm
Brands guilty of this disconnect are missing out on opportunities to hyperpersonalize and generate revenue, alienating customers.
January 21, 2019 at 4:30 pm
2019 will be an exciting year for retail as the industry responds to corresponding shifts in advertising and marketing technology.
January 21, 2019 at 10:52 am
While retailers might be sharing customer data to provide personalized customer experiences, they need to realize the risk it causes.
January 17, 2019 at 3:30 pm
In an interview at this week's National Retail Federation Big Show in New York City, Kendall Vinson, senior director of information technology at Orvis, a fly-fishing and outdoor gear and apparel brand, discussed how the company has partnered with cloud computing company NetSuite to help it quickly onboard new business units, house customer and product data, and…
January 16, 2019 at 12:31 pm
Data is easily one of the world’s most valuable resources and represents an opportunity to level the playing field between the haves and the have-nots. If accessible, data can help online and offline retailers of all sizes build bigger and bigger businesses — even in the age of Amazon. At the same time, a lack…
January 15, 2019 at 7:54 am
People still want what brick & mortar can deliver them, especially when customer service is based on a single view of the customer.
January 11, 2019 at 11:36 am
The continued growth and popularity of online shopping is creating new challenges for brick-and-mortar retailers. However, by making use of the right analytical tools, there's no reason why these stores should feel threatened. Physical stores continue to be a valuable channel for retailers because they offer something online retailers can't: a tactile experience. Even Amazon.com,…
January 10, 2019 at 11:33 am
Amazon.com has raised consumer expectations of retailers on levels of service, speed and ease of use. Amazon has built an amazing search and recommendation engine by capturing years of transactional and search data on its platform. Once a consumer has found their product, the transaction is designed to be frictionless, incredibly fast and convenient with…
January 9, 2019 at 1:11 pm
Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…
