Customer Data

Why is Amazon Creating a New Grocery Store Concept? Follow the Data
May 3, 2019 at 10:19 am

When you work for Amazon.com, you rely on two decision-making maxims for everything you do: First, you must test and gather data. Second, you must make decisions based on that data. With the recent announcement that Amazon will create a new grocery concept, the retailer's leadership followed this model to a tee. This is a…

Announcing Total Retail’s 2019 Top 100 Omnichannel Retailers Report
April 24, 2019 at 11:04 am

Total Retail is excited to present to you its third annual Top 100 Omnichannel Retailers report. The report, produced in conjunction with Radial, an omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? The…

The Smartest Ways to Build Trust With Your Customers Online
April 17, 2019 at 12:15 pm

Good relationships, including the ones between a business and its customers, are built on trust. Consumers need to feel confident that they're being told the truth and that a company’s products will match up to its claims. Furthermore, in today’s cyber society, many customers are highly concerned about the safety and security of their private…

Retailers: Don’t Judge Consumer Habits, Evolve With Them
April 17, 2019 at 10:53 am

The retail landscape is unrecognizable from what it was just 10 years ago. Innovative technologies like the Internet of Things (IoT) and automation coupled with constantly shifting consumer preferences have resulted in retailers needing to evolve more rapidly than ever. It seems that nearly every day we’re hearing about another retailer that has had to…

From Dark Web to Check Out: How Consumer Data Breaches Are All Retailers’ Problem
April 16, 2019 at 1:40 pm

The numbers of those impacted by any of the high-profile consumer data breaches over the past few years sound almost comical: 50 million, 150 million and then 500 million. Is a billion next? It may not matter, considering that the sum total may already be a significant portion of the global population with a digital…

How HelloFresh is Using Data to Create a More Efficient Supply Chain
April 10, 2019 at 10:53 am

I attended the 2019 Home Delivery World conference in Philadelphia last week. Over the course of two days, the retail logistics conference featured speakers from brands such as QVC, Giant, and Etsy, presenting on topics ranging from grocery and e-commerce, to parcel and heavy goods, to last-mile delivery and returns. A session in the Data…

Inside the Promise of IoT in Retail
April 9, 2019 at 11:46 am

When it comes to brands connecting with consumers, the Internet of Things (IoT) is often referred to as the third great technological transformation of a generation. It follows on the heels of the emergence of websites in the late 1990s and the explosion of social media and mobile devices in the mid-to-late 2000s. Given all…

How Francesca's Identifies a Single View of the Customer
April 8, 2019 at 10:22 am

In episode 190 of Total Retail Talks, Executive Editor Joe Keenan interviews Erik Lautier, chief marketing officer and chief digital officer at Francesca’s, a national fashion and accessories boutique. Listen in as they discuss how Francesca’s identifies a singe view of the customer across many channels, the brand’s partnership with customer data platform AgilOne, and the emerging…

How Analytics is Reinvigorating Retail
April 3, 2019 at 12:13 pm

Since the mid 1990s when Jeff Bezos founded Amazon.com to sell books online, and Pierre Omidyar created eBay — enabling everyone to sell everything — new business models have threatened to destroy the traditional retail economy. To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences. How? By harnessing…

The ‘Art and Science’ of GDPR Consent for Retailers
April 2, 2019 at 9:44 am

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major financial purchase. These arduous processes are developed by companies in…