Customer Data

When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed…

Last week’s trip to Shoptalk in Las Vegas was my second, engaging in one of the retail industry’s most in-touch conferences. I always approach these trips with the goal of trying to get an overview of three things: what challenges are troubling retailers the most and who is working to solve them; what new trends…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…

Video AI stands out in its ability to quickly and effectively help retailers bolster brick-and-mortar sales performance.

E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is increasing in popularity worldwide. Artificial intelligence (AI) technology is also growing and becoming more common…

Personalization is good and cyberstalking is bad. But how can you draw the line to maximize engagement without coming off like a creep?

Retailers can utilize predictive machine learning technology to increase up and cross-sell opportunities beyond the obvious.

Retail needs to stay ahead of the evolving threats and make cybersecurity a priority to secure both their company and customers’ data.

By partnering with a CDP, you can utilize your data to generate revenue and deliver the personalized experiences your customers crave.