Customer Data
July 8, 2019 at 12:26 pm
Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
July 2, 2019 at 11:55 am
While attending the IRCE at RetailX conference in Chicago last week, Total Retail's Joe Keenan interviewed Rick Gemereth, chief information officer at Lionel Racing, the official die-cast seller of NASCAR racing and a subsidiary of Lionel LLC. Gemereth discussed Lionel Racing's partnership with NetSuite, including the business benefits it has realized since implementing the software company's single cloud-based ERP solution…
June 28, 2019 at 7:59 am
Today, it's becoming harder for retailers to engage with consumers and build long-term loyalty. Not only are brick-and-mortar stores having to compete with each other, they're now also faced with the rising threat of omnichannel and pure-play online competitors that are expanding rapidly. Technological advancements, coupled with the proliferation of mobile devices, have enhanced the…
June 21, 2019 at 9:19 am
How can you boost sales if your customers don’t get a consistent view of all your inventory and offers? How can you stay at the top of your game if cart abandonment issues constantly go unaddressed? How can you increase overall profits if price wars drive margins too low? From understanding why your customers don’t…
June 20, 2019 at 12:07 pm
Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing will be a priority in 2019. Many of these omnichannel initiatives, however, will fall short of customer expectations due to one key challenge: gaps in customer…
June 19, 2019 at 10:54 am
Remember the days of punch cards that stores gave out to encourage customers to return, typically by offering discounts or freebies? In today’s world, the punch card has been replaced by digital identity: customers join loyalty programs by creating personal accounts on a website or app. A lot of online rewards programs nowadays are still…
June 13, 2019 at 11:33 am
When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers like the individuals they are, and delivering cohesive, personalized experiences across touchpoints. It’s important, though,…
June 3, 2019 at 11:44 am
There's pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations from today’s empowered customer for an experience tailored to their preferences at every stage of their specific journey. For retailers, this change may seem daunting, as companies must update their business…
May 30, 2019 at 10:56 am
Not quite everything in the world of e-commerce is digital. Shipping, based on customer-provided data, may be the weakest link in a smooth, cost-effective transaction. Even slight inaccuracies can delay deliveries, add expensive reshipping fees, and create unhappy customers in the process. Equally painful to any supplier are credit card chargebacks, charges to cover return…
May 23, 2019 at 11:50 am
With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key to…
