The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.
Customer Data
The first step to good marketing is insights, but that's proving difficult for many retailers, according to a new report from WBR and OneMarket. In a survey of 100 U.S. retail professionals, 64 percent reported that they were unable to identify the majority of their website visitors. At a time when personalization and machine learning areโฆ
Creating personalized customer experiences is a challenge for today's retailers and brands, and that's before factoring in data privacy laws such as GDPR and CCPA. During the recent Total Retail Tech event in Philadelphia, three e-commerce and digital marketing leaders detailed how these data privacy laws have impacted their organizationsโ CRM efforts, as well as theโฆ
There's no doubt that retail is changing, but brands and retailers that meet the challenge are thriving. Thatโs because data personalization and a multichannel approach are creating opportunities for the smartest brands and retailers to acquire, delight and retain customers for life. That last point โ โfor lifeโ โ may seem dramatic. Itโs not. Givenโฆ
Weโve all heard the advice: meet customers where they are. But what does that actually mean for modern marketers? Years ago, this strategy was fairly easy to execute as brands could focus on a handful of channels (e.g., billboards and direct mail) and retain loyal customers. Today, the marketing landscape is far more complex. Customersโฆ
In episode 213 of Total Retail Talks, Executive Editor Joe Keenan interviews Brian Venuti, vice president of loyalty and CRM at Luxottica, a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Listen as Venuti discusses the loyalty programs across all of Luxottica's brands, the company's efforts to streamline leadership andโฆ
A rapidly growing portion of location-based advertising spend is shifting from targeted media to behavioral-based audience targeting. This essentially means that brands are moving away from investing in location-targeted advertising and opting instead for buying pre-packaged audience segments that reflect the desired location behaviors of their prospects and customers. This strategy makes sense if theโฆ
In episode 212 of Total Retail Talks, Executive Editor Joe Keenan interviews Kimberley Brennan, director of enterprise and customer loyalty at Petco. Listen in as Brennan discusses why she recently joined the Petco team, what challenges and opportunities she sees in loyalty in the pet category, and why she values her time spent at CRMC. Inโฆ
Target has announced that it will roll out its new loyalty program, Target Circle, nationwide on Oct. 6. The expansion of the loyalty program complements Targetโs branded credit card, Redcard, which only a quarter of its customers use. It also replaces Cartwheel, a separate discount program, in an attempt to offer a โmore seamless, intuitive shopping experience.โ Theโฆ
In episode 210 of Total Retail Talks, Executive Editor Joe Keenan interviews Daren Hull, chief customer officer of Vera Bradley, a women's quilted luggage, backpack, and accessories retailer. Listen in as Hull discusses why Vera Bradley has recently invested in a customer data platform (CDP), his goals to democratize access and utilization of customer data throughoutโฆ