Customer Data

Rooted in increased regulation such as GDPR and CCPA and general customer backlash, a growing emphasis on collecting consent and ensuring privacy of customer data exists. In this environment, the “cost” of compliance is a top-of-mind factor for retailers, but how “cost” is considered varies from organization to organization. Irrespective of an organization’s approach, the…

For all the prognosticators out there trying to predict which digital commerce brands and retailers will be the winners and losers in 2020, there’s a simple litmus test: the customer experience. Without a doubt, succeeding in 2020 will require companies to have 20/20 vision into how consumers want to experience a brand — both online…

The advertising industry is undergoing rapid change, and buckle your seatbelts, retail is next. The new era of advertising is called “programmatic,” which simply means the work done by yesterday’s ad agencies and media buying firms is now done by computers. We’re entering the programmatic era of retail, and the survivors will be masters of…

How many times have you found yourself walking into Target for a new toothbrush and exiting with backup cleaning supplies (for next year), new toys for your dog, and a state-of-the-art popcorn maker? America’s favorite department store recently announced its new loyalty program, called "Target Circle," where customers now receive special discounts based on data…

The point of the broad-based California Consumer Privacy Act of 2018 (CCPA), signed by California Governor Jerry Brown in June, is to protect consumer data. For retailers wondering if the CCPA will impact their business, time is limited to figure out if and how. If you're a retailer selling products online and already compliant with the General Data…

While Prime Day started as a day of standout deals for Amazon.com, other brands adopted the concept so widely that it has become a new mid-summer shopping event. However, before we forget, until 2015, Prime Day didn’t even exist, and it’s not a real holiday at all. Prime Day was manufactured by Amazon and adopted by…

Brick-and-mortar stores, once seen as an asset for many retailers, are increasingly becoming liabilities. Retailers must face the need for digital transformation and harness the power of data and insight to ensure the right decisions are made across all channels of their businesses. With the continued development of digital retail and the onslaught of online…

There’s no understating the impact that small computer in your pocket has made on retail. But governmental bodies are starting to reckon with it. Starting January 2020, California will enact the California Consumer Privacy Act (CCPA). CCPA follows in the footsteps of the European Union’s General Data Protection Regulation (GDPR) and precedes the Brazilian Data…

Fifty percent of total U.S. e-commerce. One hundred million subscribers. Five hundred individual grocery stores. Its own distribution networks. Dare we talk about drones? For most, if not all U.S. retailers, Amazon.com represents a threat to the future retail landscape. But how long can its lead last? Amazon may command the current e-commerce marketplace, but…

We live in a world where customer expectations are constantly changing. And for businesses, keeping up with customers can be a daunting task. “Connected Customer” is a relatively new term used to describe those customers that interact with brands through digital means such as websites, apps, voice assistants (e.g., Alexa), etc. An overwhelmingly large percentage…