![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/07/data-privacy.jpg&w=219&h=219)
Customer Data
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/07/data-privacy.jpg&w=219&h=219)
Rooted in increased regulation such as GDPR and CCPA and general customer backlash, a growing emphasis on collecting consent and ensuring privacy of customer data exists. In this environment, the โcostโ of compliance is a top-of-mind factor for retailers, but how โcostโ is considered varies from organization to organization. Irrespective of an organizationโs approach, theโฆ
For all the prognosticators out there trying to predict which digital commerce brands and retailers will be the winners and losers in 2020, thereโs a simple litmus test: the customer experience. Without a doubt, succeeding in 2020 will require companies to have 20/20 vision into how consumers want to experience a brand โ both onlineโฆ
The advertising industry is undergoing rapid change, and buckle your seatbelts, retail is next. The new era of advertising is called โprogrammatic,โ which simply means the work done by yesterdayโs ad agencies and media buying firms is now done by computers. Weโre entering the programmatic era of retail, and the survivors will be masters ofโฆ
How many times have you found yourself walking into Target for a new toothbrush and exiting with backup cleaning supplies (for next year), new toys for your dog, and a state-of-the-art popcorn maker? Americaโs favorite department store recently announced its new loyalty program, called "Target Circle," where customers now receive special discounts based on dataโฆ
The point of the broad-based California Consumer Privacy Act of 2018 (CCPA), signed by California Governor Jerry Brown in June, is to protect consumer data. For retailers wondering if the CCPA will impact their business, time is limited to figure out if and how. If you're a retailer selling products online and already compliant with the General Dataโฆ
While Prime Day started as a day of standout deals for Amazon.com, other brands adopted the concept so widely that it has become a new mid-summer shopping event. However, before we forget, until 2015, Prime Day didnโt even exist, and itโs not a real holiday at all. Prime Day was manufactured by Amazon and adopted byโฆ
Brick-and-mortar stores, once seen as an asset for many retailers, are increasingly becoming liabilities. Retailers must face the need for digital transformation and harness the power of data and insight to ensure the right decisions are made across all channels of their businesses. With the continued development of digital retail and the onslaught of onlineโฆ
Thereโs no understating the impact that small computer in your pocket has made on retail. But governmental bodies are starting to reckon with it. Starting January 2020, California will enact the California Consumer Privacy Act (CCPA). CCPA follows in the footsteps of the European Unionโs General Data Protection Regulation (GDPR) and precedes the Brazilian Dataโฆ
Fifty percent of total U.S. e-commerce. One hundred million subscribers. Five hundred individual grocery stores. Its own distribution networks. Dare we talk about drones? For most, if not all U.S. retailers, Amazon.com represents a threat to the future retail landscape. But how long can its lead last? Amazon may command the current e-commerce marketplace, butโฆ
We live in a world where customer expectations are constantly changing. And for businesses, keeping up with customers can be a daunting task. โConnected Customerโ is a relatively new term used to describe those customers that interact with brands through digital means such as websites, apps, voice assistants (e.g., Alexa), etc. An overwhelmingly large percentageโฆ