Customer Data

One of the most effective ways to develop a profitable retail business is to retain existing customers, getting them to come back to your brand to purchase again and again. The cost to acquire a customer, even if diminished post-COVID-19, is still significantly more expensive than it is to retain an existing one. Therefore, retailers…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the recently released report, Customer Loyalty in a Fragmented Retail Market. The report, which was produced by Total Retail with card-linking technology provider Fidel, dives into how retailers can leverage data to create long-term customer relationships, and the role of…

With the abundance of choice that today’s consumers have, particularly online, we’ve seen loyalty to retailers and brands decrease. If a retailer can’t meet the immediate and increasingly stringent needs of a consumer, be it price, product quality, service, delivery time, etc., they simply move on to a competitor. And those shifts are occurring across…

Over the course of just a few weeks, the COVID-19 pandemic has permanently redefined large swaths of the American retail landscape. The global virus has forced brands to face a crisis of survival and relevancy that will have long-term repercussions for the shape of the retail industry. In response to the crisis, Amperity has launched…

Consumers willingness to adopt new products and try new experiences hasn’t merely increased; it’s reached an entirely new level of hyperadoption that retail brands are claiming they can’t keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers are…

Register now, and learn more about the 3 key areas needed to get personalization right in a world impacted by C-19.

The COVID-19 pandemic has upended our daily lives. The retail industry was already in a state of disruption, but an unforeseen event of this magnitude has accelerated dynamic shifts in consumer buying behavior. During the weeks of March 9 and March 16, Astound Commerce deployed two surveys, each canvassing 500 online global consumers, in the…

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

Shhh! Don’t make any noise. The 800-pound gorilla is distracted. Now is your chance. I’m talking about the fact that Amazon Prime delivery delays are as long as a month now. Now is your opportunity to serve your customers like never before. Now is the time to make up ground and become a digital force.…

In the midst of mounting uncertainty surrounding the COVID-19 outbreak, the presidential election, and other stressors, customer service needs to be dialed up now more than ever. In the retail industry, with more employees working from home and less shoppers visiting physical stores, the time is now for brands to strengthen their direct-to-consumer (D-to-C) mind-set.…