Customer Data
June 30, 2020 at 4:19 pm
The expression “customer experience” (CX) is everywhere these days in retail marketing. Today’s technologies and data-driven approaches have made it possible for brands to deliver highly personalized customer experiences. And it appears shoppers value this approach. A new Arm Treasure Data and Forbes Insights study, Proving the Value of CX, found that nearly three in…
June 25, 2020 at 4:00 pm
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, “How to Achieve CCPA Compliance by the July 1 Deadline,” authored by Colleen Thorndike, director of data strategy at Valid. The California Consumer Privacy Act (CCPA) gives California consumers data privacy rights and…
June 24, 2020 at 4:49 pm
On average, U.S. households have 11 connected devices and consumers consistently engage with multiple touchpoints before making a purchase. It’s no surprise then that many retailers are struggling to organize and make use of the increasingly high volume of available data. Truly understanding the many types of both first- and third-party data is essential for…
June 23, 2020 at 1:38 pm
As consumers’ behaviors and priorities are constantly shifting, so are their purchasing journeys. How exactly is that journey changing, and what factors make the difference between a completed purchase and an abandoned shopping cart? With access to more tools than ever to research brands and product reviews, consumers’ expectations have dramatically increased. Today’s marketer has to…
June 22, 2020 at 7:19 pm
As consumers living in a digital world, we're well aware of the pervasive data collection practices of companies that monitor online behaviors. What many consumers are not aware of, however, is that in an effort to stay on par with digital retailers, brick-and-mortar stores are beginning to use technologies that can turn stores into “physical websites.” Using facial recognition software,…
June 18, 2020 at 7:50 pm
At a time when retailers could do without more stress, the California Consumer Privacy Act (CCPA) compliance deadline of July 1 is fast approaching. Up until now, many retailers have put off CCPA compliance. COVID-19 and our remote workforces have made meeting the looming compliance deadline even more challenging. Working through the intricacies of CCPA…
June 11, 2020 at 2:35 pm
COVID-19 has changed the way consumers behave and therefore how businesses operate. Many were forced to adapt essentially overnight to digital channels. In fact, Microsoft’s CEO reported experiencing two years of digital transformation in two months. This was also the case for many retailers, both e-commerce and storefront-centric businesses. These sudden behavioral changes have exposed…
June 2, 2020 at 11:25 am
The focus for many retailers in 2020 is delivering differentiated customer experiences (CX) that are highly personalized to each individual. This is evident by a recent report we commissioned with eTail and WBR Insights, Retail CX and Data Management Strategies in 2020, which revealed an industry that’s investing heavily in new technologies to improve their businesses,…
May 29, 2020 at 1:39 pm
Competition in retail is higher than ever. Businesses have to find new strategic ways to stay ahead of their peers. If only brands could predict their customers’ expectations! Well, they actually can, with the help of artificial intelligence (AI) tools that convert data into valuable insights. How do predictive analytics tools actually create value for…
May 28, 2020 at 11:51 am
In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.
