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Customer Data
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In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, โHow to Achieve CCPA Compliance by the July 1 Deadline,โ authored by Colleen Thorndike, director of data strategy at Valid. The California Consumer Privacy Act (CCPA) gives California consumers data privacy rights andโฆ
On average, U.S. households have 11 connected devices and consumers consistently engage with multiple touchpoints before making a purchase. Itโs no surprise then that many retailers are struggling to organize and make use of the increasingly high volume of available data. Truly understanding the many types of both first- and third-party data is essential forโฆ
As consumersโ behaviors and priorities are constantly shifting, so are their purchasing journeys. How exactly is that journey changing, and what factors make the difference between a completed purchase and an abandoned shopping cart? With access to more tools than ever to research brands and product reviews, consumersโ expectations have dramatically increased. Todayโs marketer has toโฆ
As consumers living in a digital world, we're well aware of the pervasive data collection practices of companies that monitor online behaviors. What many consumers are not aware of, however, is that in an effort to stay on par with digital retailers, brick-and-mortar stores are beginning to use technologies that can turn stores into โphysical websites.โ Using facial recognition software,โฆ
At a time when retailers could do without more stress, the California Consumer Privacy Act (CCPA) compliance deadline of July 1 is fast approaching. Up until now, many retailers have put off CCPA compliance. COVID-19 and our remote workforces have made meeting the looming compliance deadline even more challenging. Working through the intricacies of CCPAโฆ
COVID-19 has changed the way consumers behave and therefore how businesses operate. Many were forced to adapt essentially overnight to digital channels. In fact, Microsoftโs CEO reported experiencing two years of digital transformation in two months. This was also the case for many retailers, both e-commerce and storefront-centric businesses. These sudden behavioral changes have exposedโฆ
The focus for many retailers in 2020 is delivering differentiated customer experiences (CX) that are highly personalized to each individual. This is evident by a recent report we commissioned with eTail and WBR Insights, Retail CX and Data Management Strategies in 2020, which revealed an industry thatโs investing heavily in new technologies to improve their businesses,โฆ
Competition in retail is higher than ever. Businesses have to find new strategic ways to stay ahead of their peers. If only brands could predict their customersโ expectations! Well, they actually can, with the help of artificial intelligence (AI) tools that convert data into valuable insights. How do predictive analytics tools actually create value forโฆ
In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.
One of the most effective ways to develop a profitable retail business is to retain existing customers, getting them to come back to your brand to purchase again and again. The cost to acquire a customer, even if diminished post-COVID-19, is still significantly more expensive than it is to retain an existing one. Therefore, retailersโฆ