Customer Data

Amid the ongoing pandemic, economic turmoil, and political and social unrest, today’s brands are besieged by the need to act and communicate in ways that align with the tide of disruption that’s also overwhelming today’s consumers. It’s not just that brands need to be able to pivot, it’s that they need to be able to…

We’re living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a “new normal” in the soft goods sector. The decisions being made by the major brands are make-it-or-break it, measured by whether they can survive to the other side of the pandemic. Key to navigating these coming months of…

Superior customer experience (CX) has long been understood by marketing teams as a driver of new revenue and business growth. However, brands must now re-evaluate strategies for meeting a shifting set of customer expectations. The ever-changing consumer is reflected in a new study from the U.S. Commerce Department, which found that e-commerce sales in Q2 2020…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interview Sanjeev Sularia, CEO and founder of Intelligence Node, a real-time retail intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven competitive insights. Listen in as Sularia shares his advice for retailers looking to thrive in this new era of…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss 2020 holiday retail predictions, as written in a recent Total Retail article by Michael Osborne, president and CEO of SmarterHQ. Despite all the uncertainty retailers are faced with, the article outlines three trends that retailers should expect and capitalize on…

Look at how a robust software solution identifies stores in greatest need of a visit and “prescribes” actions for store operations.

While COVID has been an “unprecedented disruption” for business and consumers, it’s clearly been an accelerant for existing trends. For retailers, this includes “Retail Darwinism.” Retailers filing for bankruptcy is nothing new, but regardless of a vaccine or another “unprecedented” event, failure to understand the context that made COVID exacerbate retail’s challenges will only leave…

In part one of this multipart series, it was clear that L'Oréal’s e-commerce partnerships are a long-term strategy for improving the customer experience, which will ultimately lead to increased return on investment. In the second part of this series, I detail how L'Oréal is using technology to improve data transparency, as well as how the…

States moved into lockdown mode when COVID-19 made its appearance in the U.S. back in March. And with that, business moved digital. However, many didn’t realize some of the ramifications of moving digitally so quickly, particularly with regards to online fraud. Now, as the country has begun its reopening, how physical businesses and stores approach…

As e-commerce is expected to account for 22 percent of global retail sales by 2023, all brands must find new ways to elevate their digital presence. Smart brands need to evaluate their go-to-market strategy so that they get a complete picture of their customers' shopping journeys by analyzing offline and online customer sentiment. These types…