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Customer Data
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At the start of 2020, the biggest challenges for the retail industry were issues such as market saturation, finding new ways for old and aging brands to stay relevant, and the impact of new technologies and innovations. No one anticipated the greatest challenge of 2020 โ and beyond โ would be a pandemic that shutโฆ
Data has dramatically redefined the brand experience over the last decade. In some cases, it has migrated from outside the more traditional landscape โ being compounded to reveal insight into consumer behavior โ to data points that now can highlight why consumers make decisions in real time as they move through the physical world. Needless toโฆ
The majority of consumers โ 80 percent to be exact โ say theyโre more likely to shop with a retailer that offers personalized experiences. The preference for personalization is so strong that 78 percent of customers wonโt even engage with an offer that hasnโt been made relevant to them. Delivering on Personalization Pays Off Businesses thatโฆ
Disparate systems and siloed data make it nearly impossible for retailers to effectively run analytics that provide insight into the business and its customers. Modernizing legacy infrastructures and moving data to a centralized location within a cloud platform lets retailers reduce IT spend (from costly maintenance), leverage advanced technologies to transform structured data into actionableโฆ
Recent data found that nearly 70 percent of shoppers have made multiple buy online, pick up in-store (BOPIS) purchases, and over half have decided where to buy a product online based on whether they can pick it up in-store. BOPIS continues to grow in popularity among consumers, and for good reason โ it combines theโฆ
For the past four years, the Gladly team has released its annual Customer Expectations Report to better understand todayโs customers โ e.g., the types of experiences they want and expect from the brands they love. But as we all know, the world is a very different place today, one where we talk about social distancingโฆ
Retailers are strongly committed to leveraging innovative technology to create a meaningful experience for their customers โ particularly as more customers interact with them digitally. Think about all of the companies that enable you to order items online and pick them up in-store, order food through mobile apps, and/or watch video via streaming services. Theseโฆ
Todayโs consumers are abandoning the creepiness of third-party data. Many retail marketers bought lists of third-party data to guide marketing decisions in the past. What worked before, however, will not produce similar results in the future. As consumers better understand their data, theyโve realized how much value it has. Their personal data has a price,โฆ
In episode 254 of Total Retail Talks, Digital Content Manager Kristina Stidham interviews Editor-in-Chief Joe Keenan about Total Retail's recent research report, Customer Loyalty in a Fragmented Retail Market: How retailers can leverage data to create long-term relationships with their customers." The report was sponsored by Fidel API. Listen in as Keenan discusses the report, whichโฆ
The expression โcustomer experienceโ (CX) is everywhere these days in retail marketing. Todayโs technologies and data-driven approaches have made it possible for brands to deliver highly personalized customer experiences. And it appears shoppers value this approach. A new Arm Treasure Data and Forbes Insights study, Proving the Value of CX, found that nearly three inโฆ