Customer Data

No industry sector has experienced a year quite like 2020. For retailers, the pandemic caused massive upheaval to in-store shopping, supply chains, marketing budgets, and more. Retailers that relied heavily on brick-and-mortar sales were forced into e-commerce seemingly overnight. But the truth is the pandemic arrived at a time when retailers were already grappling with…

2020 might be over on the calendar, but there’s still much we’re learning and adjusting to as we begin 2021. The pandemic forced retailers into a digital acceleration unlike anything we’ve seen before. Add to that drastic changes in consumer behavior. Needless to say, as we begin this new year, there are many trends retail…

With smart data use a key driver of growth in recent years, increasing customer privacy protection presents a challenge for online retailers. However, it also creates an opportunity to be proactive when it comes to data management and make a streamlined approach to privacy a business asset. The result of an ongoing collaboration between a…

As we begin a new year, it's a good time to take a look at what lies ahead for retailers and online merchants. While COVID-19 brought many retailers to the breaking point in 2020, it also accelerated retail technology trends that had already been infiltrating the industry over the years. Here are some of the…

Chances are you belong to a customer loyalty program. A recent Mintel report shows that 90 percent of U.S. adults have at least one loyalty membership. But here’s the question: Have you ever used the program or benefited from membership? If your answer is a hard no, you're not alone. The average consumer belongs to…

For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending habits prioritized needs over wants.…

We’ve all had the experience: you finally click “Buy” on the perfect pair of new boots. A second later you click to open another browser window and boom: ads galore for the same pair of boots. Are they relevant? Technically. Are they useful? Not at all. As online shopping continues to grow, especially in the…

A crisis forces a change like no other. If retail enterprise debates centered around IT budget in pre-pandemic times, now it’s unequivocally for swift digitalization from customer point of sales (POS) to supply chain. The retail sector has learned some hard lessons from today’s uncertain business climate. However, some enterprises are ahead in their game…

The zeitgeist of 2020 retail commerce can be summarized in two words: survival mode. COVID-19 kept shoppers at home, away from brick-and-mortar stores, and encouraged many consumers to order online for the first time, adding their purchases to the already increased activity of users already confident in digital transactions. The pandemic increased e-commerce sales 44…

California’s Proposition 24, which expands the state’s consumer privacy law, was passed by voters on Nov. 3, 2020. Starting January 2023, the new law, called the California Consumer Privacy Rights Act (“CCPRA”) will take effect and allow consumers more control over how businesses collect and use their personal information. Today, advancements in technology allow retailers…