Customer Data

Global content consumption doubled in 2020, and in 2021 it has shown no signs of slowing down. As consumers, we have access to an incredible amount of articles, videos, social media pages, and all kinds of media that can publish ads alongside it. Today, you'll rarely see content without an ad — and if you're…

For years, retailers loaded up on customer data — and many now feel bloated. Even though Google has delayed its planned block of third-party cookies from Chrome by one year (to 2023), the era of third-party data is clearly nearing its end. Gone are the days of building personalization strategies by collecting as much data…

The pandemic changed everything … how we worked, lived, and interacted with our friends and family. And it really affected what we purchased, how we purchased, and which companies we purchased from. How many of those changes are permanent and what will it look like after the dark cloud of COVID subsides? This is a…

The blueprint for how companies distribute content to consumers and gain consent to use personal data is changing. Apple recently announced changes to the way its users' privacy will be monitored. Precisely, the plan is to give customers enhanced control over privacy settings that will give them more say over which of their personal data is granted…

If you’re at all like me, you’re eager for a return to a semblance of the "old normal." You miss sitting in your favorite coffee shop, trying the specials in your local diner, browsing the stacks at your neighborhood bookstore, or trying on clothes in the fitting room. Here’s a surprise: If you’re at all…

If there was any doubt that consumer behavior can change rapidly, 2020 erased it for the foreseeable future. Last year’s events also erased the idea that customers would tolerate poor experiences during times of massive change. Now it’s clearer than ever that consumers are setting the terms of how, where, and when they engage with…

There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you've been living under a rock, Apple has put consumers in the driver’s seat allowing them to be selective in who they want to be tracked…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.

During the pandemic, brands turned to digital initiatives to reach customers, not only for marketing, but also for other stages of the consumer lifecycle. Here at Vibes, our own data showed a 200 percent increase in automated mobile transactional messages from January 2020 to December 2020. The messages ranged from providing consumers with information about…

With data collection and privacy becoming central issues on a global scale, retailers and advertisers have come under increased scrutiny from other businesses, customers, and regulators alike. Apple's decision to weaken the unique identifier among its devices as well as landmark privacy laws such as GDPR and CCPA is a harbinger of things to come.…