Customer Data

In 2020, retailers had to get creative to ensure a positive and safe shopping experience amidst the global pandemic. Sales started earlier, new promotions were introduced, and digital strategies pivoted in preparation for the ramp-up in digital shopping. At the same time, consumers also grew savvier as a result of spending unprecedented time online. So…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eric Best, co-founder and CEO of SoundCommerce, the end-to-end data platform for retail brands. Best discusses his career background in e-commerce that led him to start SoundCommerce, how the technology platform can help retailers, and why the decrease in brand loyalty and increase…

Customers are obviously an important driver for every business. With companies constantly competing for customers’ limited attention, it's crucial that brands understand who their customers are and how best to connect with them. When brands misidentify their customers — failing to recognize the key factors that define their choices and behaviors — they're unable to…

In episode 327 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Rasmusen, executive vice president and chief customer officer at Lands' End, an American clothing and home décor retailer that specializes in casual clothing, luggage, and home furnishings. Listen in as Rasmusen discusses Lands' End's current digital offerings, how the business operated during the…

With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…

The supply chain challenges couldn't come at a worse time for businesses. After a slower-than-average holiday season last year due to the pandemic, suddenly businesses are faced with supply chain slowdowns that make it difficult for them to deliver their products to customers in a timely fashion. These challenges are particularly salient for the medium-sized…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World,” authored by Melanie Berger, vice president of marketing and communications at AdTheorent. The article shares…

It’s an interesting time for the relationship between brand and consumer. The travails of 2020 changed the mindset of the shopper immensely and consumer expectations about the shopping experience are permanently altered. The world was forced to adapt to a digital-first customer journey, which not only accelerated the opportunity for retailers to engage and interact…

Despite hopes that this year’s back-to-school shopping season would mark a return to form after a year marred by COVID-19, foot traffic data at the nation’s top retailers indicate the season missed optimistic expectations. Foot traffic from July 5 to Aug. 31 shows that shopping this year aligned more closely with last year’s trends than…

Whether it’s purchasing holiday gifts, festive home décor or plane tickets, consumers begin opening their wallets liberally each fall in preparation for the holiday season. This year, retailers may experience an even bigger surge in consumer spending as restrictions around the COVID-19 pandemic wane and people plan long-awaited celebrations with friends and family. While remaining…