Customer Data

Mastering Customer Journey Mapping: Strategies for Modern Retailers
July 15, 2024 at 8:40 am

The ways in which shoppers engage with brands today is endlessly nuanced and dynamic. Research by Upland BlueVenn reveals that the average consumer today engages with brands through 20 different online and offline channels, including in-store visits, mobile browsers, social media, radio, and television. But while it’s well documented that consumers are more empowered than…

Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier
July 1, 2024 at 5:46 pm

In episode 459 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brett Herskowitz, senior manager of loyalty at The Vitamin Shoppe, the global, omnichannel specialty retailer and wellness lifestyle company. Listen in as Herskowitz provides an overview of The Vitamin Shoppe's revamped loyalty program, Healthy Awards (1:20), the factors that influenced the new program setup…

How AI-Powered Text Analytics Help Retailers Understand Their Customers
June 24, 2024 at 2:30 pm

The retail industry is drowning in customer feedback. From reviews to digital surveys to in-store polls to social media posts, customer feedback is everywhere. Smart businesses know this feedback is valuable. They try to glean insights about their business based on customer feedback. The most valuable feedback is qualitative feedback, left in open text boxes…

Cracking the Gen Z Code: How to Transform Trendsetters Into Brand Advocates
June 19, 2024 at 4:45 pm

Despite cautious optimism about the economy leading to increased spending, rising prices are causing consumers to tighten their belts, resulting in fewer purchases across categories. However, a glimmer of hope exists for businesses: the rising spending power of Gen Z. This generation happily mixes brand names from familiar stores, like Target or Macy’s, with lesser-known…

Rescuing Your Retail Media Network: 3 Key Strategies for Retailers to Improve Performance
June 13, 2024 at 10:13 am

In the fast-paced world of retail, maintaining a robust and high-performing retail media network can be a strong competitive advantage. If a retail media network is underperforming, there are strategic steps retailers can take to turn things around. Here are three key strategies to consider: 1. Embrace identity platforms. The first strategy that can help…

West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'
June 10, 2024 at 10:23 pm

In episode 456 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alok Jain, senior director of CRM, loyalty and marketing analytics at West Marine, the nation's leading omnichannel provider in the marine aftermarket. Listen in as Jain discusses his career background in the loyalty space (1:00), an underutilized aspect of CRM (customer relationship management) data…

Let’s Face it, Third-Party Cookies Were Always Problematic — Now We Need a Data Detox
June 3, 2024 at 8:30 am

Getting caught up in cookie chaos isn’t doing retail brands any good. Marketers distracted by the directional shifts of deprecation progress — including Google’s latest delay — are once again forgetting what this change is about. Data signal loss is arguably a problem that the marketing space brought on itself. Created to help early web…

With Consumers Wary of Sharing Data, How Can Retailers Connect?
May 27, 2024 at 5:59 pm

First-party data is increasingly necessary for retailers to offer customers the kinds of personalized experiences they expect. Seventy-one percent of consumers say they expect personalized interactions with companies, according to McKinsey, but consumers are also increasingly wary of sharing their personal data with companies. One recent consumer survey found that only 10 percent fully trust…

From Collection to Privacy: Insight Into Zero- and First-Party Data Usage
May 21, 2024 at 1:36 pm

Customer data plays a vital role in the growth of retail brands. Marketers for these companies are very familiar with the need for data collected directly from consumers. With this year’s roll out of Tracking Protection from Google to 1 percent of Chrome users, the clock is ticking down even faster to get zero- and…

'Cookiepocalypse' Countdown: Preparing Retail Marketers for a New Data Landscape
May 20, 2024 at 6:07 pm

Retailers rely on up-to-date customer data to keep a pulse on consumer shopping habits, understand trends, and create targeted campaigns for very specific audience segments. Third-party cookies have long been a critical method of gathering that data. And while Google once again postponed its phaseout of third-party cookies, the extension doesn’t mean that marketers can…