Customer Data

Optimize pricing, promotion and supply chain movements ... This is the wish list of any business, especially e-commerce retailers. But how can you leverage data to get there? Data analytics is a vital part of any market analysis, and new automated solutions can lift the customer service experience and internal management of your brand. Here’s…

Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and more personalized experiences. In order to do this, businesses need a more direct pathway and visibility into each…

As advertisers grapple with the impending deprecation of the third-party cookie and recent mobile identifier restrictions, large retailers are making a noteworthy move into the data market. Amazon.com has obviously paved the way, but more major retailers like Target, CVS, Walgreens, and Walmart have followed suit, likely eyeing Amazon’s ability to use its data to create a formidable advertising…

Responsible marketing delivers hard commercial returns by building trust with customers who are more worried than ever about their data and privacy. It's well established that winning and retaining customer loyalty comprises multiple elements, possibly the most important of which is trust. The 2020 Trust Barometer from Edelman says trust is the make-or-break difference for…

It isn’t easy to make an online experience empathetic — it requires all kinds of connections to deliver an exceptional and personalized connected experience. Forrester released a survey recently that says companies that create these connections across channels report dramatic benefits around revenue growth, innovation, cost reduction, customer experience and digital transformation. There are five…

We recently commissioned a study with Forrester Research to help us better understand something that we’ve heard from customers since the first day we went to market over six years ago: Why is innovation so hard around customer marketing and engagement? Why are emails still bland and unpersonalized? Why isn’t messaging fully omnichannel? Why is…

In episode 310 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, global senior vice president of demand accelerator, venturing and global business services at PepsiCo, an American-based multinational food, snack, and beverage corporation. Swearingen discusses the business and consumer changes PepsiCo has experienced in the last year-and-a-half during the COVID-19 pandemic, and how his…

In-store and e-commerce retailers are navigating a return to normalcy as the U.S. emerges from the grip of the global pandemic. Consumers changed the way they shopped due to the constraints of the pandemic, and in response retailers have understandably made it a priority to learn which shifts in consumer behavior are permanent and which…

According to Bloomberg, Americans have saved a whopping $1.7 trillion since the onset of the pandemic. Economists expect a good portion of this will be spent during the so-called “revenge economy” this summer. Industries in travel, retail, and entertainment will surely have the most to gain as they were hit the hardest, but one question…

Global content consumption doubled in 2020, and in 2021 it has shown no signs of slowing down. As consumers, we have access to an incredible amount of articles, videos, social media pages, and all kinds of media that can publish ads alongside it. Today, you'll rarely see content without an ad — and if you're…