Customer Data

Pivoting to Zero- and First-Party Data Will Be Key to Marketers' Success in 2022
December 16, 2021 at 7:20 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for…

How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season
December 14, 2021 at 6:18 pm

From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…

Prepping From Product to Purchase: Every Layer Counts During Holiday Shopping Season
December 13, 2021 at 12:51 pm

In 2020, retailers had to get creative to ensure a positive and safe shopping experience amidst the global pandemic. Sales started earlier, new promotions were introduced, and digital strategies pivoted in preparation for the ramp-up in digital shopping. At the same time, consumers also grew savvier as a result of spending unprecedented time online. So…

SoundCommerce Integrates Real-Time Data to Drive Customer Lifetime Value
December 8, 2021 at 6:32 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eric Best, co-founder and CEO of SoundCommerce, the end-to-end data platform for retail brands. Best discusses his career background in e-commerce that led him to start SoundCommerce, how the technology platform can help retailers, and why the decrease in brand loyalty and increase…

How Misidentifying Your Customers is Costing Your Business
December 7, 2021 at 9:59 am

Customers are obviously an important driver for every business. With companies constantly competing for customers’ limited attention, it's crucial that brands understand who their customers are and how best to connect with them. When brands misidentify their customers — failing to recognize the key factors that define their choices and behaviors — they're unable to…

Lands' End's Chief Customer Officer on its Data-First Road Map
December 6, 2021 at 5:09 pm

In episode 327 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Rasmusen, executive vice president and chief customer officer at Lands' End, an American clothing and home décor retailer that specializes in casual clothing, luggage, and home furnishings. Listen in as Rasmusen discusses Lands' End's current digital offerings, how the business operated during the…

How Automated Business Analysis Can Help Marketers Adapt to Shifting Consumer Behaviors
December 6, 2021 at 12:34 pm

With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…

What Businesses Need to Know About Marketing to Survive the Holiday Season
November 29, 2021 at 11:56 am

The supply chain challenges couldn't come at a worse time for businesses. After a slower-than-average holiday season last year due to the pandemic, suddenly businesses are faced with supply chain slowdowns that make it difficult for them to deliver their products to customers in a timely fashion. These challenges are particularly salient for the medium-sized…

What Retailers Can Do Now to Prepare for a Cookie-Less Marketing World
November 18, 2021 at 5:02 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World,” authored by Melanie Berger, vice president of marketing and communications at AdTheorent. The article shares…

Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World
November 16, 2021 at 5:48 pm

It’s an interesting time for the relationship between brand and consumer. The travails of 2020 changed the mindset of the shopper immensely and consumer expectations about the shopping experience are permanently altered. The world was forced to adapt to a digital-first customer journey, which not only accelerated the opportunity for retailers to engage and interact…