Customer Data

The landmark California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) data privacy legislation is certainly good news for California consumers, who can now control how their personal data is collected and processed. For companies doing the data collection, however, CCPA/CPRA is a wake-up call, alerting them to potential prosecution and crippling fines…

We all know that we’re living in a data-rich era. Never before have marketers had access to so much valuable customer information, but how effective are marketers at seamlessly integrating that data to deliver exceptional customer experiences and drive positive business outcomes? Simon Data recently partnered with ClickZ to gain deeper insights into the role…

As marketers prepare for the evolution of how they use consumer data in their campaigns, there's a massive opportunity to improve customer relationships using more secure and accurate identity alternatives. While there's much doom and gloom in the media about third-party cookie deprecation, let’s not forget that this event was ushered in by consumers themselves…

The retail industry has seen no shortage of changes over the past year, and that’s showing no sign of slowing down as we enter 2022. With U.S. online sales reaching $8.9 billion on Black Friday this year, slightly below 2020 levels, retailers are still struggling to reach pre-pandemic levels, according to Adobe Analytics. As we…

The last two years have turned our lives around by 360 degrees. The time we spent working remotely within the confines of our homes made us question work, life, family and much more. Similarly, apprehensions also emerged on the lines of businesses, as brands evolved along with consumers through a new and uncertain reality. What…

2021 was just as unpredictable as 2020, as a host of new issues challenged retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions,…

Everyone talks about how to make the most of their data. Data impacts everything, from customer onboarding, distribution, and omnichannel payment flows. As data volumes grow, they also expand in complexity. As the world becomes increasingly digital, it’s creating a tsunami of data, which many businesses weren't prepared for, especially in the wake of the…

Let’s talk about the positive side of digital advertising, as it deserves equal airtime. The advertising industry is on the precipice of a more transparent ecosystem. Instead of creepy targeted marketing, consumers expect honest, personalized tactics, which will ultimately drive engagement and revenue. Here’s the thing I’ve noticed: many consumers are happy with the inspiration…

To sell wholesale or direct to consumers or both — what a dilemma. To dilute your brand or deliver authentic brand experiences — what an easy call. Like consumers today, brands have choices when it comes to which channels they sell their goods on. However, the stakes for brands are a bit weightier than those…

New research from The Harris Poll, in a survey commissioned by Redpoint Global, showed a pronounced gap between how marketers and consumers rate the ability of brands to deliver an “excellent” customer experience (CX). While a majority of marketers (51 percent) rated their ability as excellent, just 26 percent of consumers agreed. Consumers rated retailers behind…