Customer Data
May 24, 2022 at 11:45 am
Are you ready to hear an uncomfortable truth? Today’s e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technology…
May 18, 2022 at 5:23 pm
Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely on…
May 11, 2022 at 12:42 pm
The last two years have marked a sharp turning point for the e-commerce industry, with sales rising by 14.2 percent in 2021. Yet, online brands continue to face pressure to serve consumers relevant product recommendations and seamless experiences while retaining customer loyalty amid the demise of third-party cookies. Due to global data privacy regulations like…
May 10, 2022 at 9:21 pm
As marketers, we're being asked to prepare for a world without third-party cookies, where retargeting some consumers after they leave our site will be much less reliable, if not impossible. This challenge is particularly significant for anonymous site visitors who haven't registered, nor shared any personal contact information. Meanwhile, even for known visitors on whom…
May 9, 2022 at 9:08 pm
The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging don’t account for a human’s unique experience of the world as it’s evolving. Today’s brands need to understand and address…
May 9, 2022 at 8:18 pm
Entering 2022, privacy technology was identified as the top prediction for increased marketing investment to look for throughout the year. Consumers have voiced anger, confusion and suspicion over company breaches, unwanted sharing of personal information, and collection of data from other entities. A survey right before the new year, seen in Forbes, showed that almost…
April 21, 2022 at 12:53 pm
Five years ago, the term “retail media network” (RMN) was synonymous with Amazon.com. Today, the landscape looks much different. Numerous brands, from grocers and pharmacies to pet supply stores and delivery services, now offer retail media networks. Advertisers are starting to shift budgets, but Amazon is still a key player, capturing 45 percent of consumer…
April 20, 2022 at 10:35 am
Just one year after launching its Nordstrom Media Network retail media pilot, Nordstrom has announced that it’s expanding the offering. The news reflects an ongoing trend in retail: an increased focus on not only acquiring first-party data, but also using it in smart and innovative ways that demonstrate value to customers. As a cookie-less future…
April 5, 2022 at 9:28 am
Join Quantum Metric and Google Cloud as they highlight some of the biggest retail trends for the year in back-to-school shopping.
March 30, 2022 at 6:14 pm
2021 forever changed how brands and retailers understand consumer journey and demand. With updates to privacy laws that hit many harder than expected, it sent brands (and agencies) scrambling for the best way forward to fill in the gaps. Tapping into the wealth of first- and zero-party data troves brands and retailers have at their…
