Customer Data
We all know that weโre living in a data-rich era. Never before have marketers had access to so much valuable customer information, but how effective are marketers at seamlessly integrating that data to deliver exceptional customer experiences and drive positive business outcomes? Simon Data recently partnered with ClickZ to gain deeper insights into the roleโฆ
As marketers prepare for the evolution of how they use consumer data in their campaigns, there's a massive opportunity to improve customer relationships using more secure and accurate identity alternatives. While there's much doom and gloom in the media about third-party cookie deprecation, letโs not forget that this event was ushered in by consumers themselvesโฆ
The retail industry has seen no shortage of changes over the past year, and thatโs showing no sign of slowing down as we enter 2022. With U.S. online sales reaching $8.9 billion on Black Friday this year, slightly below 2020 levels, retailers are still struggling to reach pre-pandemic levels, according to Adobe Analytics. As weโฆ
The last two years have turned our lives around by 360 degrees. The time we spent working remotely within the confines of our homes made us question work, life, family and much more. Similarly, apprehensions also emerged on the lines of businesses, as brands evolved along with consumers through a new and uncertain reality. Whatโฆ
2021 was just as unpredictable as 2020, as a host of new issues challenged retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversiblyโฏchanged the way people discover and shopโฏโ now add compounding forces of the Omicron variant, supply chain disruptions,โฆ
Everyone talks about how to make the most of their data. Data impacts everything, from customer onboarding, distribution, and omnichannel payment flows. As data volumes grow, they also expand in complexity. As the world becomes increasingly digital, itโs creating a tsunami of data, which many businesses weren't prepared for, especially in the wake of theโฆ
Letโs talk about the positive side of digital advertising, as it deserves equal airtime. The advertising industry is on the precipice of a more transparent ecosystem. Instead of creepy targeted marketing, consumers expect honest, personalized tactics, which will ultimately drive engagement and revenue. Hereโs the thing Iโve noticed: many consumers are happy with the inspirationโฆ
To sell wholesale or direct to consumers or both โ what a dilemma. To dilute your brand or deliver authentic brand experiences โ what an easy call. Like consumers today, brands have choices when it comes to which channels they sell their goods on. However, the stakes for brands are a bit weightier than thoseโฆ
New research from The Harris Poll, in a survey commissioned by Redpoint Global, showed a pronounced gap between how marketers and consumers rate the ability of brands to deliver an โexcellentโ customer experience (CX). While a majority of marketers (51 percent) rated their ability as excellent, just 26 percent of consumers agreed. Consumers rated retailers behindโฆ
In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, โHow Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,โ authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical forโฆ