Customer Data

Rick, a “veteran” farmer from Little Rock, Arkansas, is looking to take his produce to the big leagues and compete with the large retail players in his field. Rick was looking to, in his own words, “know rather than guess” how his market and possible customers would respond to his offerings. He also wanted to…

The best customer loyalty programs introduce tangible value to a customer via real-time, accurate updates and new service offerings. Typically, this value comes in the form of points, providing customers with flexibility in how they’d like to cash them out. Done right, loyalty programs can boost revenue by up to 25 percent annually. However, creating…

Are you ready to hear an uncomfortable truth? Today’s e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technology…

Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely on…

The last two years have marked a sharp turning point for the e-commerce industry, with sales rising by 14.2 percent in 2021. Yet, online brands continue to face pressure to serve consumers relevant product recommendations and seamless experiences while retaining customer loyalty amid the demise of third-party cookies. Due to global data privacy regulations like…

As marketers, we're being asked to prepare for a world without third-party cookies, where retargeting some consumers after they leave our site will be much less reliable, if not impossible. This challenge is particularly significant for anonymous site visitors who haven't registered, nor shared any personal contact information. Meanwhile, even for known visitors on whom…

The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging don’t account for a human’s unique experience of the world as it’s evolving. Today’s brands need to understand and address…

Entering 2022, privacy technology was identified as the top prediction for increased marketing investment to look for throughout the year. Consumers have voiced anger, confusion and suspicion over company breaches, unwanted sharing of personal information, and collection of data from other entities. A survey right before the new year, seen in Forbes, showed that almost…

Five years ago, the term “retail media network” (RMN) was synonymous with Amazon.com. Today, the landscape looks much different. Numerous brands, from grocers and pharmacies to pet supply stores and delivery services, now offer retail media networks. Advertisers are starting to shift budgets, but Amazon is still a key player, capturing 45 percent of consumer…

Just one year after launching its Nordstrom Media Network retail media pilot, Nordstrom has announced that it’s expanding the offering. The news reflects an ongoing trend in retail: an increased focus on not only acquiring first-party data, but also using it in smart and innovative ways that demonstrate value to customers. As a cookie-less future…