Customer Data
March 30, 2022 at 6:14 pm
2021 forever changed how brands and retailers understand consumer journey and demand. With updates to privacy laws that hit many harder than expected, it sent brands (and agencies) scrambling for the best way forward to fill in the gaps. Tapping into the wealth of first- and zero-party data troves brands and retailers have at their…
March 22, 2022 at 8:35 pm
With the ad industry phasing out cookies and third-party trackers, data and privacy concerns and regulations taking center stage on a global scale, and a plethora of logistical issues like labor shortages and supply chain backups impacting inventory, retail brands have had to completely rethink how they approach marketing. Despite all of these challenges, however,…
March 17, 2022 at 10:23 am
It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…
March 10, 2022 at 4:20 pm
The stars aligned for eTail West, the pre-pandemic fan favorite retail conference that held its annual event in-person on February 28-March 2, 2022, in sunny Palm Springs, CA. With COVID-19 cases down and mandates lifted, the event was the closest thing to a “normal” conference many of us have experienced in what feels like forever.…
March 2, 2022 at 11:58 am
The end of third-party cookies is nigh! While Google has delayed the "cookiepocalypse" until 2023, this means there's a little more time for brands to get their future strategies into place. The digital customer journey will look a little different, but the results will be better for consumers and, ultimately, better for brands. What Can…
February 28, 2022 at 2:40 pm
2021 was a pivotal year for data strategy, forcing many to rethink not only how they manage data across operations, but also how they’ll capitalize on data in the years to come. As we look towards 2022 and beyond, below are a few key data trends that every organization should be aware of — particularly…
February 23, 2022 at 4:47 pm
Facebook made its name in advertising from extensive customer tracking, immense third-party data aggregation, and a powerful algorithm that behaved as a magic money machine for e-commerce merchants. Many brands put money in, acquired tons of customers, and saw massive growth. Not anymore. Facebook helped launch thousands of brands, but it encouraged impersonal customer experiences…
February 22, 2022 at 5:17 pm
For years, the retail industry saw its collated customer data as a treasure trove. Thanks to advanced data analytics, coupled with emerging technologies like artificial intelligence (AI) and the Internet of Things (IoT), retailers saw a deluge of data-driven insights coursing through their IT pipelines. These helped them get personal with their customers and drive…
February 21, 2022 at 2:33 pm
As a quintessential component of e-commerce, retailers must prioritize a convenient and enjoyable digital experience for their customers. Just as an attractive window display and a clean, stocked store is important for brick-and-mortar retailers, it's equally important to provide a streamlined, enjoyable and secure experience online. This first impression for online retailers begins at login.…
February 9, 2022 at 11:20 am
The landmark California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) data privacy legislation is certainly good news for California consumers, who can now control how their personal data is collected and processed. For companies doing the data collection, however, CCPA/CPRA is a wake-up call, alerting them to potential prosecution and crippling fines…
