Customer Data

The Responsible Retailer’s Guide to Building a Walled Garden
July 12, 2022 at 6:59 pm

Navigating the business, societal and technological upheavals of the past two years has been no easy task for retailers. But here’s the good news: The concurrent disruption across the digital marketing landscape in recent years has opened new opportunities for retailers — sustainable ones built on the strength of their customer relationships. The biggest opportunity…

It’s Time to Stop Talking About 'Shoppers'
July 12, 2022 at 2:22 pm

A recent Wall Street Journal article by Jaewon Kang points out the unintended brand switching and trial created by out-of-stocks related to the pandemic, and continuing due to the myriad supply chain issues. Basically, the increased incidence of a person buying brand X instead of their usual brand Y is because brand Y is out of stock. And similar…

Interactive Experiences Help ASICS Capture Customer Data
July 11, 2022 at 6:24 pm

This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

How Zero-Party Data Helps Marketers Avoid Generational Stereotypes
July 7, 2022 at 12:13 pm

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. It’s a key strategy for segmenting customers into different groups. However, many companies still remain ineffective at targeting these different audience age groups (and other demographic factors). Sweeping generalizations about different age groups can…

The Future of E-Commerce is Now, and it’s Driven by First-Party Data
July 6, 2022 at 2:46 pm

Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will…

Retail Media Networks and Loyalty Programs — Better Together
June 27, 2022 at 8:07 pm

Retailers are embracing new sources of revenue outside of the traditional retail model — from rethinking how to use their physical stores to monetizing their delivery networks to utilizing their customer data for revenue streams such as advertising. Large retailers such as Target, Kroger, and Walmart are cashing in on the shift away from third-party…

Every Store Will Have a Brain
June 27, 2022 at 2:28 pm

The global pandemic sparked an evolution in the retail landscape that doesn't show signs of stopping. Namely, there have been two obvious shifts among consumers: increased omnichannel shopping habits and decreased brand loyalty. Customers aren’t hesitating to find another retailer that gives them the shopping experience they desire, whether in-store or online. To keep up…

Targeted Advertising in a Cookie-Free World
June 23, 2022 at 4:22 pm

Since the introduction of Apple’s App tracking transparency policy changes, retailers have been searching for ways to rebuild the lucrative world of highly targeted social media advertising. When you add today’s inflationary pressure, brands are being forced to rethink their growth strategies and determine how to keep up with other shifts happening in digital advertising.…

How Retailers Can Safely Collect and Use Zero-Party Data
June 21, 2022 at 8:12 pm

Did you know that e-commerce sales are projected to surpass $1 trillion in the U.S. market by the end of this year? To take advantage of the market opportunity, retailers will need to successfully reach and engage customers through strategic marketing campaigns. However, with new privacy regulations on the rise, e-commerce brands will need to…

With Personalization, the Right Moment is Right Now
June 9, 2022 at 3:59 pm

When consumers exchange their data with brands and retailers as currency, they want to know that their information is being used to deliver better customer experiences. Previously, customers may not have known that their personal information was being collected and stored by their favorite stores. But over the past few years, we've experienced major shifts…