Customer Data

A key factor in running a successful online business is an optimized data feed. However, with so many options on the market, it can be difficult to choose the right one that will help your business succeed. The two key players in the industry, Amazon.com and Google, are competing for the top spot in the…

Retailers are on a quest to improve margins. Given an environment of unprecedented competition, inflation, economic uncertainty, excess inventory and constant supply chain disruptions, that quest is now a business imperative for all — and for many, an existential battle. As a result, we’re seeing a lot of headlines about the industry doubling down on retail…

California Attorney General Rob Bonta announced on Wednesday that the state reached a settlement of $1.2 million with Sephora for breaching the California Consumer Privacy Act (CCPA) after it was determined the beauty retailer sold people’s data without telling them. After conducting an enforcement sweep of online retailers, Bonta found Sephora failed to process people’s requests to opt out…

As consumers flocked to the internet during COVID, many businesses were totally unprepared, and retail marketers often took the hit. Their work quickly expanded to include customer experience, brand, digital marketing, CRM, customer retention, and more. These extended responsibilities paired with the fact marketing is now being looked at as a revenue-driving department means marketers…

Inflation is hitting record highs, with prices rising by over 8.5 percent compared to last year. Key sectors such as food and gas are leading the trend with double-digit price increases, but all retail categories have been impacted. In this environment, customers are often unpredictable, more sensitive and more demanding. Pleasing the customer is essential…

Selecting the right customer service outsourcing partner is key to success. Cost and customer experience are likely at the forefront of your mind as you solicit support, but security should be as high of a priority to consider in the decision-making process. Cyber attackers are getting smarter, which means retailers also have to weigh risks…

In May, Marriott joined the growing list of brands launching retail media networks (RMNs). Marriott’s flavor promises advertisers access to 164 million members of its “Bonvoy” travel program. While Marriott’s RMN doesn’t build on established partner-brand relationships and co-op budgets the way a brand like Walmart can, Marriott’s sheer size and scope across many screens…

No one likes paying for backup. Obviously, retailers need it. Businesses today operate on data, and without it, commerce grinds to a halt. But it’s painful to spend money on something that you hope you never have to use. The value is all tied up with the nasty what-if of corrupted data, a fire, a…

The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. However, in 2021, retail e-commerce sales amounted to nearly $4.9 trillion, a figure only forecasted to grow by 50 percent over the next four years, reaching $7.4 trillion by 2025. While change…

Each year seems like a new bar to clear for holiday shopping. In 2021, online retail sales were up 11 percent over 2020 despite obstacles like bottlenecks in supply chains and rising prices. This year, the United States Postal Service is preparing to handle 50 million packages per day during the holiday shopping season, and…