Customer Data

Strong data governance is crucial for retailers nowadays. To keep up with the competitive market, companies must deliver customer-centric retail strategies that can respond to the ever-changing wants and needs of the consumer. This means developing a data strategy that provides a holistic view of customers. Red Wing Shoes, the durable and comfortable footwear manufacturer,…

For all their virtues, a common complaint about customer data platforms (CDPs) and CRM systems is the prolonged training times that these technologies require in order to realize their benefits. The most valuable capabilities on these platforms are in many cases only accessible to those technicians that have acquired hard-won skills and mastered their complexities.…

Holiday sales are expected to grow 4 percent to 6 percent this year. However, inflation continues to be of concern for consumers, with 84 percent of shoppers looking to save money. Recent Sense360 by Medallia research on consumer behavior and spending reveals that shoppers are buying fewer products. However, for those companies that they do…

The most wonderful time of the year is quickly approaching. Prior years might have had a somewhat leisurely “brush a leaf off your sweater/carve a pumpkin/get ready for the holiday season” rhythm. However, this year, the holidays begin … now. That’s a combination of careful consumer behavior from last year (when according to the National…

Will the holiday season help to bring the sparkle back into our lives or will consumers have themselves a miserable little Christmas? Numerical data signals the latter. Research by KPMG shows that 85 percent of consumers are somewhat, moderately or extremely concerned about inflation ahead of the holidays. With increased costs and supply and demand…

Although Google is pushing back its plan to eliminate third-party cookies to the latter half of 2024 (from 2023), advertisers and marketers are still scrambling to figure out how they’ll track website visitors and create personalized experiences without this critical tool. The key to a great consumer experience is data, and this change will be…

E-commerce exploded during the pandemic, growing by 50 percent in just a couple years. This incredible growth came hand-in-hand with an increase in retail media networks (RMNs), which help retailers grow their online advertising business and allow brands to put their product ads right in front of online shoppers who may be looking for a…

Talks of an impending recession have brands scrutinizing marketing costs more diligently. Retailers are also seeking ways to bolster the bottom line as consumers tighten their grips on their wallets. Amidst the ongoing recessionary pressure, data collaboration, specifically retail media networks (RMNs), has become increasingly popular for its ability to help brands gain insights on…

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…

Savvy retailers know that fostering deeper customer relationships is the key to sustainable, long-term business success. To build these relationships, brands need to take a comprehensive, thoughtful approach to creating their customer engagement strategy. It’s the art and science of growing brand loyalty by providing the best in user experience across all relevant channels. Customer…