Customer Data

While the festive holiday shopping season is in full swing, this year retailers and consumer goods companies face a pressing challenge: a shorter period between Thanksgiving and Christmas. With five fewer shopping days and economic pressures making consumers more price-sensitive, companies need to act fast if they want to engage shoppers. Amid these challenges lies…

With the holiday season well underway, retailers are grappling with rising customer expectations and a constantly evolving data landscape. As a result, many organizations struggle to optimize their seasonal marketing approach. From adapting to the decline of third-party cookies to embracing real-time analytics and artificial intelligence-driven insights, the following strategies illustrate how retailers can maximize…

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

During this crucial shopping period of the year — the Golden Quarter — U.S. consumers are showing little sign of slowing down their spending. Retail sales have been steadily increasing since the end of the pandemic, with even high prices caused by inflation failing to curb consumer appetite for purchasing. Shopper confidence remains strong at…

In today’s fast-paced retail environment, mid-market brands face the challenge of competing with industry giants with more resources and larger budgets. However, retail media networks (RMNs) are leveling the playing field, providing these smaller companies with powerful tools to engage customers across multiple channels. With advanced ad targeting and data-driven strategies, mid-market businesses can achieve…

Retail media networks (RMNs) continue to demonstrate how they can be a powerful revenue driver for retailers, creating a win-win-win for everyone involved. Retailers can monetize their valuable first-party data and online and in-store inventory, while customers benefit from timely, relevant content that enhances their shopping experience. At the same time, advertisers can reach highly…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…

The digital advertising world was poised for a major transformation with the anticipated end of third-party cookies. For years, marketers had relied on cookies to track user behavior and deliver targeted ads. Google’s plan to phase them out by 2025 marked the beginning of what many saw as a cookie-less future, driving the industry toward…

In episode 465 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ellen Webb, vice president of shopper analytics and insights at PepsiCo, a global leader in convenient foods and beverages with a portfolio of more than 500 brands. Listen in as Webb provides an overview of PepsiCo's pepviz data analytics initiative (0:55), what they're learning…

At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customer’s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of data, they often feel burdened by its volume. And they…