Customer Data

Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.

The North Face and Cartier have become the latest brands to report that hackers have stolen customer data in cyber attacks, reports Yahoo Finance. Both brands have reported that data such as customer names and email addresses have been accessed, although financial information hasn't been affected. Outdoor clothing brand The North Face said it was…

It’s no secret that today’s consumers crave experiences, interactions and benefits beyond cookie-cutter promotional emails that use their first names. Retailers recognize this desire from customers and so continue collecting their data to create improved membership programs and personalized experiences. Nevertheless, customers remain unsatisfied. Why? Consumers believe loyalty flows in only one direction, from the…

The digital advertising world is under pressure — and not just from changing consumer behavior or rising acquisition costs. The real shakeup is happening in courtrooms. Antitrust lawsuits against Google and Meta are challenging the core of how digital ads work. These aren’t abstract legal battles. They’re going after the mechanics of targeting, measurement and…

The fashion industry thrives on anticipation. Brands stake billions on predicting trends, yet many still rely on outdated decision-making processes. Data is often siloed across departments, leaving even the most iconic fashion houses struggling to personalize customer experiences, optimize supply chains, and maximize revenue. The True Cost of Fragmented Data Fashion brands thrive on anticipation…

What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today, companies are facing a data identity crisis that’s costing them millions in wasted spend, poor targeting, and missed opportunities. The root of the problem? Customer identities are fragmented across disconnected systems…

Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While online sales surged, profitability didn’t keep pace — leaving retailers scrambling for alternative revenue streams. In the rush to recover lost profits, many retailers handed over their retail media operations to third-party gatekeepers. This quick fix,…

A recent survey revealed compelling insights on what business leaders expect from artificial intelligence (AI) in customer engagement. Sixty-seven percent looked to AI for faster information, 62 percent to reduce wait times, 53 percent for improved data accuracy, 42 percent to create consistent experiences, and 41 percent for personalized responses. They say all roads lead…

Leading retailers are interested in personalization efforts that drive the “right” customer behaviors. In marketing, the right messages, delivered at the right time to the right consumer and featuring easy-to-act-upon content result in more revenue at a better margin than non-personalized mass messaging. However, the aim of modern marketing efforts isn't about delivering personalization per…

In this exclusive interview, Total Retail speaks with Nikki Baird, vice president of strategy and product at Aptos, to explore the evolving retail landscape. Baird offers valuable insights into shifting consumer behavior, the growing importance of unified customer experiences, and the strategic role of technology — particularly artificial intelligence — in enhancing in-store engagement. She…