Customer Data

2025: The Year the AI Hype Drives Measurable, High Returns in Retail
April 2, 2025 at 12:45 pm

2024 was the ultimate retail rollercoaster — and not the fun kind you find at a theme park. With rising and falling inflation, jobless claims and consumer sentiment, retailers had a lot to toss and turn about last year. As we venture further into 2025, all eyes are on retailers. Will they adapt to shifting…

Before Leveraging AI Tools, Data Ecosystems Must Be AI-Ready
March 18, 2025 at 11:11 am

Retailers are eager to leverage artificial intelligence (AI) tools to take advantage of unstructured datasets. Unlocking the untapped potential of both structured and unstructured data through AI will help retailers build more meaningful relationships with consumers, boosting brand loyalty and creating more upsell opportunities while optimizing the shopping experience and driving greater product innovation. However,…

What's in Store for Retail Media Networks in 2025
February 26, 2025 at 12:53 pm

The retail media hype seems to have hit a fever pitch over the past 12 months, but the dollars flowing in proved that it’s far more than just an ad tech-driven buzzword. eMarketer says the ecosystem raked in about $43 billion in 2023, and it’s now expected to reach nearly $85 billion by 2027. Big…

AI Experiences: Ask Versus Assume to Balance Privacy and Personalization
January 15, 2025 at 12:42 pm

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling a brand’s latest loungewear or, more surprising, underwear. Creepy? Cool? Maybe both? According to The Verge, Meta announced that it’s testing a new feature that creates artificial intelligence-generated content for you “based on your interests or current trends,” including some…

AI in Retail Relies on Clean, Accurate Data
January 6, 2025 at 9:39 am

Artificial intelligence is only as good as the data that trains it. If disparate, unorganized data is input to AI-powered tools, the results may be inaccurate or unusable. Research from Nvidia found that while 64 percent of large retailers (annual revenue exceeding $500 million) are already using AI, 22 percent are currently assessing or piloting…

How to Wrap Up More Sales With the Gift of First-Party Data
December 17, 2024 at 12:03 pm

While the festive holiday shopping season is in full swing, this year retailers and consumer goods companies face a pressing challenge: a shorter period between Thanksgiving and Christmas. With five fewer shopping days and economic pressures making consumers more price-sensitive, companies need to act fast if they want to engage shoppers. Amid these challenges lies…

5 Data-Driven Strategies Retailers Might Have Overlooked for Holiday Success
December 10, 2024 at 1:07 pm

With the holiday season well underway, retailers are grappling with rising customer expectations and a constantly evolving data landscape. As a result, many organizations struggle to optimize their seasonal marketing approach. From adapting to the decline of third-party cookies to embracing real-time analytics and artificial intelligence-driven insights, the following strategies illustrate how retailers can maximize…

How Marketers Can Achieve E-Commerce Growth Amid Economic Uncertainty
December 3, 2024 at 10:27 am

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

How Brands Can Win Eco-Conscious Shoppers This Golden Quarter
December 2, 2024 at 2:53 pm

During this crucial shopping period of the year — the Golden Quarter — U.S. consumers are showing little sign of slowing down their spending. Retail sales have been steadily increasing since the end of the pandemic, with even high prices caused by inflation failing to curb consumer appetite for purchasing. Shopper confidence remains strong at…

How Mid-Market Brands Can Leverage Retail Media Networks and First-Party Data
November 12, 2024 at 8:41 am

In today’s fast-paced retail environment, mid-market brands face the challenge of competing with industry giants with more resources and larger budgets. However, retail media networks (RMNs) are leveling the playing field, providing these smaller companies with powerful tools to engage customers across multiple channels. With advanced ad targeting and data-driven strategies, mid-market businesses can achieve…