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Customer Acquisition
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Generation Z, or those born from 1997-2012, will be Americaโs largest generation by 2034, topping out at about 80 million. The oldest adult Gen Zers are already establishing potentially long-lasting earning and spending patterns, while the younger members of this demographic are still learning their first lessons about spending, saving and employer relations. To understandโฆ
As digital ad costs continue to climb, itโs no surprise that direct-to-consumer (D-to-C) brands are looking for new ways to connect with customers. However, they cannot take a one-size-fits-all approach to customer engagement. Todayโs shoppers are split on where they prefer to engage with brands. In fact, our recent Brand Authenticity Report found that nearlyโฆ
The NFT (non-fungible token) phenomenon has hit nearly every industry. For retailers, NFTs can be a unique offering that helps build customer loyalty and boost sales. But what are they, and how can retailers effectively use them to build brand affinity? NFTs are digital tokens for virtual items, and its key differentiator from other virtualโฆ
As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated toโฆ
The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging donโt account for a humanโs unique experience of the world as itโs evolving. Todayโs brands need to understand and addressโฆ
Online is now firmly cemented as the go-to shopping channel for many consumers, whether it be for the final purchase or for research at home or on the go. While convenience and ease of use are keeping people online, shoppers still face frequent issues when making a digital purchase. Coveoโs annual Relevance Report looks atโฆ
Victoriaโs Secret & Co. announced on Friday that it has started selling 120 of its best-selling Victoriaโs Secret Beauty and PINK Beauty products on the Victoriaโs Secret storefront on Amazon.com. It's the companyโs first major partnership with another retailer to sell its goods. The products, which include branded fragrances, lotions, body scrubs and body washes, areโฆ
When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing Cereal. Can Boomers and Gen Z Save It? Even paper products couldnโt be spared: Millennials are killing theโฆ
What's a better marketing strategy: Walking into a room full of people, announcing who you are and what products you offer, and then hoping someone will come talk to you, or walking into a room and going up to each person, shaking their hand, and asking them what problems they need solving? Marketers are lookingโฆ
Five years ago, McKinsey published an article calling ad personalization at scale the โholy grailโ of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinseyโs recommendations. But that was five yearsโฆ